EXECUTIVE EDUCATION

Digital Transformation Strategy

Get the knowledge and insights to develop and implement a sound digital transformation strategy within your organisation. Engage with Imperial faculty live online.

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Course Dates
STARTS ON

13 January 2021

Course Duration

DURATION

9 weeks
5-7 hours per week

Course Duration

PROGRAMME FEE

£2,450

Course Information Flexible payment available
Note: Live teaching sessions begin after the orientation week. Please download the brochure for the session schedule.

Orientation week: You will have access to the learning platform from the programme start date. There will be no live learning sessions during the first full week, though you will have the opportunity to familiarise yourself with the learning platform and prepare for the programme ahead.

Why Enrol For The Digital Transformation Strategy Programme?

The Imperial Digital Transformation Strategy programme is one of the offerings in the Imperial Virtual Programme portfolio, characterised by live interactive sessions with faculty. This nine-week live virtual programme is designed to help you plan and build a digital transformation strategy that can be taken away and implemented.

Through this immersive and interactive programme you will:

  • Develop a robust understanding of digital transformation
  • Build a solid understanding of the key challenges that can help and hinder a successful digital transformation strategy
  • Develop a digital transformation strategy that can be taken away and implemented
  • Stress-test your strategy with industry experts and a network of experienced peers

91%

91% of businesses are already in the process of transformation.

SOURCE: GARTNER, 2020

81%

Of the organisations in the process of transformation, 81% say they have faced obstacles including failed, delayed, or scaled-back projects.

SOURCE: COUCHBASE, 2019

About Imperial Virtual Programmes

At Imperial College London, our world-leading experts have combined scientific rigour with practical experience and the latest research to develop immersive virtual programmes – delivered in real time – in several areas of commerce, leadership and innovation so you can define the very future of business. Let us meet you where you are – and take you where you want to be.

  • Learn in real-time through live interactive sessions from Imperial faculty and industry leaders
  • Intensive approach that fits into your busy schedule
  • Up to two live sessions per week, 90 mins plus Q&A
  • Engaging, cutting-edge learning platform with mobile access
  • Limited seats available; secure your seat early
  • All live sessions are recorded so you can view them again at any time during the programme
Download Brochure

Who Is This Programme For?

This programme is designed to equip mid to senior-level executives with insights and practical skills to develop digital transformation strategies. The diverse programme cohort will include participants from a range of countries, job functions and industries.

"A Core Strategy Of Enterprises"

“The COVID-19 outbreak has fully embodied the value of IT and digital transformation. Corporate CXOs should take full advantage of this opportunity to turn the crisis into business opportunity, accelerate the promotion and implementation of new digital transformation strategies, and support enterprises to look for breakthroughs and innovative spots in the business to achieve a healthy and sustainable corporate development after the epidemic is over.”

— Lianfeng Wu, VP and chief research analyst, IDC China (from a report featuring written interviews IDC conducted with more than 30 industry CXOs in China, April 2020)

What You Will Learn

This nine-week virtual programme features 90-minute live faculty lectures with a Q&A at the end of each session. The sessions include engaging "try-it" and crowdsourcing features that help create an interactive, personalised and supportive learning experience.

Topic 1:

Digital Transformation in Perspective

Explore the technology that is driving digital transformation and what it means for our organisations. Also, learn how to be prepared for a world where the pace of change increases dramatically.

Topic 2:

Plotting Your Digital Journey

Learn the steps required to implement an effective digital transformation strategy. Perform an audit of strengths and weaknesses, start building a plan and the team needed to succeed.

Topic 3:

The Digital Transformation Framework

Learn a structured framework for all the considerations needed to build an organisation for an agile existence. The framework serves as a guide as you build and iterate on your transformation strategy over time. Benefit from learning about the successes and failures of other organisations.

Topic 4:

Framework: Foundations

Clarify the key objectives and vision required to attain digital transformation and how to secure leadership buy-in throughout the process. Understand the environment you are operating in and the central role of skills and talent in the organisation.

Topic 5:

Change and Culture and The Role Data Artistry Can Play to Drive Change

Explore the role of data science in driving change, and the importance of data visualization. Communicate in a way that moves stakeholders to support your initiatives.

Topic 6:

Design Thinking: Building your Digital Strategy - Discover Phase, Define Phase, Develop Phase, Feedback

Over a series of four sessions, understand a variety of tools and techniques, learn how to apply design thinking concepts to your digital transformation strategy and practice them. Understand how these concepts can provide innovative solutions to common challenges, and gain feedback from experts.

Topic 7:

Framework: Readiness

Learn about the technologies, techniques and processes that can make or break your digital transformation – and the risks and opportunities that each of them offers.

Topic 8:

Framework: Performance

Take a deep dive into measuring the success of our digital transformation strategy, build measurement frameworks for iterative improvements and measure ROI to determine success.

Topic 9:

Framework: Iteration

Embrace the notion of constant iteration and innovation in order to build a change-tolerant culture across the organisation.

Topic 10:

Step-by-Step Template & Framework: Keeping up with Change

Develop an understanding of what is required to keep moving ahead and not relapsing into old habits. Strategies are shared to help focus on what is important and what’s not, such as keeping measurement at the core and sharing the load.

Topic 11:

Digital Transformation Strategy Development and Coaching

Working in groups and with an industry expert, you will build out your digital transformation strategy and perform a series of ‘stress tests’ to see how it performs. Also, prepare for the final pitch of your strategy in what’s called the Dragons Den.

Topic 12:

Transformation Strategy ‘Dragons Den’

Pitch your digital transformation strategy to our panel of industry experts and leading academics for practical feedback and insights.

Topic 13:

Digital Transformation Strategy Feedback and Programme Close

Reflect on your learning and apply the feedback to your strategy, leaving you with a vetted plan and guidance on how to implement it.

Topic 1:

Digital Transformation in Perspective

Explore the technology that is driving digital transformation and what it means for our organisations. Also, learn how to be prepared for a world where the pace of change increases dramatically.

Topic 8:

Framework: Performance

Take a deep dive into measuring the success of our digital transformation strategy, build measurement frameworks for iterative improvements and measure ROI to determine success.

Topic 2:

Plotting Your Digital Journey

Learn the steps required to implement an effective digital transformation strategy. Perform an audit of strengths and weaknesses, start building a plan and the team needed to succeed.

Topic 9:

Framework: Iteration

Embrace the notion of constant iteration and innovation in order to build a change-tolerant culture across the organisation.

Topic 3:

The Digital Transformation Framework

Learn a structured framework for all the considerations needed to build an organisation for an agile existence. The framework serves as a guide as you build and iterate on your transformation strategy over time. Benefit from learning about the successes and failures of other organisations.

Topic 10:

Step-by-Step Template & Framework: Keeping up with Change

Develop an understanding of what is required to keep moving ahead and not relapsing into old habits. Strategies are shared to help focus on what is important and what’s not, such as keeping measurement at the core and sharing the load.

Topic 4:

Framework: Foundations

Clarify the key objectives and vision required to attain digital transformation and how to secure leadership buy-in throughout the process. Understand the environment you are operating in and the central role of skills and talent in the organisation.

Topic 11:

Digital Transformation Strategy Development and Coaching

Working in groups and with an industry expert, you will build out your digital transformation strategy and perform a series of ‘stress tests’ to see how it performs. Also, prepare for the final pitch of your strategy in what’s called the Dragons Den.

Topic 5:

Change and Culture and The Role Data Artistry Can Play to Drive Change

Explore the role of data science in driving change, and the importance of data visualization. Communicate in a way that moves stakeholders to support your initiatives.

Topic 12:

Transformation Strategy ‘Dragons Den’

Pitch your digital transformation strategy to our panel of industry experts and leading academics for practical feedback and insights.

Topic 6:

Design Thinking: Building your Digital Strategy - Discover Phase, Define Phase, Develop Phase, Feedback

Over a series of four sessions, understand a variety of tools and techniques, learn how to apply design thinking concepts to your digital transformation strategy and practice them. Understand how these concepts can provide innovative solutions to common challenges, and gain feedback from experts.

Topic 13:

Digital Transformation Strategy Feedback and Programme Close

Reflect on your learning and apply the feedback to your strategy, leaving you with a vetted plan and guidance on how to implement it.

Topic 7:

Framework: Readiness

Learn about the technologies, techniques and processes that can make or break your digital transformation – and the risks and opportunities that each of them offers.

Note: Sessions are held on Wednesdays and Fridays, 9:00 a.m. UK Time. For full session schedule, please download the brochure.

Download Brochure

Faculty

Daniel Rowles

Programme Director

Daniel Rowles is a Lecturer at Imperial College Business School, CEO of TargetInternet.com and Programme Director of the Imperial Digital Transformation Strategy Programme… More info

Ileana Stigliani

Imperial College Business School

Ileana Stigliani is Associate Professor of Design and Innovation at Imperial College Business School. She received her PhD in Management from Bocconi University, Milan... More info

Mark Abrami

Principal Consultant, Hootsuite

Mark Abrami is a well-respected social media expert at Hootsuite with comprehensive experience within the e-commerce and brand marketing arenas.... More info

Thomas Brown

Founder, ThinkStuff

Thomas Brown is a consultant, executive advisor and prolific writer who’s passionate about marketing, brand, digital and content. In early 2016 he founded ThinkStuff, an ideas,... More info

Jeremy Waite

Chief Customer Officer, IBM iX

Jeremy Waite works at IBM iX where he celebrates the work of their customers in media, entertainment, energy and utilities. Jeremy works with global design teams,.... More info

Alistair Welham

Head of Marketing and Communications, Aegon

Alistair Welham leads marketing communications for Aegon in its ambition to help customers build a lifetime of financial security. His career began in financial services with Bristol & West Building... More info

Certificate

Certificate

Upon completion of the programme, participants will be awarded a verified Digital Certificate by Imperial College Business School Executive Education.

Note: As a live executive education programme, participant attendance and contribution is key to the learning experience and value of the programme. As such, participants are required to attend (or watch recordings of) 80% of the live sessions to receive their Certificate.

Download Brochure

Apply Now

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Click here to learn more.