EXECUTIVE EDUCATION
EXECUTIVE EDUCATION
Get the knowledge and insights to develop and implement a sound digital transformation strategy within your organisation. Engage with Imperial faculty live online.
31 March 2021
9 weeks
5-7 hours per week
Special pricing up to 20% discount is available if you enrol with your colleagues. Please send an email to group-enrollments@emeritus.org for more information.
The Imperial Digital Transformation Strategy programme is one of the offerings in the Imperial Virtual Programme portfolio, characterised by live interactive sessions with faculty. This nine-week live virtual programme is designed to help you plan and build a digital transformation strategy that can be taken away and implemented.
Through this immersive and interactive programme you will:
91% of businesses are already in the process of transformation.
Of the organisations in the process of transformation, 81% say they have faced obstacles including failed, delayed, or scaled-back projects.
At Imperial College London, our world-leading experts have combined scientific rigour with practical experience and the latest research to develop immersive virtual programmes – delivered in real time – in several areas of commerce, leadership and innovation so you can define the very future of business. Let us meet you where you are – and take you where you want to be.
This programme is designed to equip mid to senior-level executives with insights and practical skills to develop digital transformation strategies. The diverse programme cohort will include participants from a range of countries, job functions and industries.
This nine-week virtual programme features 90-minute live faculty lectures with a Q&A at the end of each session. The sessions include engaging "try-it" and crowdsourcing features that help create an interactive, personalised and supportive learning experience.
Explore the technology that is driving digital transformation and what it means for our organisations. Also, learn how to be prepared for a world where the pace of change increases dramatically.
Learn the steps required to implement an effective digital transformation strategy. Perform an audit of strengths and weaknesses, start building a plan and the team needed to succeed.
Learn a structured framework for all the considerations needed to build an organisation for an agile existence. The framework serves as a guide as you build and iterate on your transformation strategy over time. Benefit from learning about the successes and failures of other organisations.
Clarify the key objectives and vision required to attain digital transformation and how to secure leadership buy-in throughout the process. Understand the environment you are operating in and the central role of skills and talent in the organisation.
Explore the role of data science in driving change, and the importance of data visualization. Communicate in a way that moves stakeholders to support your initiatives.
Over a series of four sessions, understand a variety of tools and techniques, learn how to apply design thinking concepts to your digital transformation strategy and practice them. Understand how these concepts can provide innovative solutions to common challenges, and gain feedback from experts.
Learn about the technologies, techniques and processes that can make or break your digital transformation – and the risks and opportunities that each of them offers.
Take a deep dive into measuring the success of our digital transformation strategy, build measurement frameworks for iterative improvements and measure ROI to determine success.
Embrace the notion of constant iteration and innovation in order to build a change-tolerant culture across the organisation.
Develop an understanding of what is required to keep moving ahead and not relapsing into old habits. Strategies are shared to help focus on what is important and what’s not, such as keeping measurement at the core and sharing the load.
Working in groups and with an industry expert, you will build out your digital transformation strategy and perform a series of ‘stress tests’ to see how it performs. Also, prepare for the final pitch of your strategy in what’s called the Dragons Den.
Pitch your digital transformation strategy to our panel of industry experts and leading academics for practical feedback and insights.
Reflect on your learning and apply the feedback to your strategy, leaving you with a vetted plan and guidance on how to implement it.
Explore the technology that is driving digital transformation and what it means for our organisations. Also, learn how to be prepared for a world where the pace of change increases dramatically.
Take a deep dive into measuring the success of our digital transformation strategy, build measurement frameworks for iterative improvements and measure ROI to determine success.
Learn the steps required to implement an effective digital transformation strategy. Perform an audit of strengths and weaknesses, start building a plan and the team needed to succeed.
Embrace the notion of constant iteration and innovation in order to build a change-tolerant culture across the organisation.
Learn a structured framework for all the considerations needed to build an organisation for an agile existence. The framework serves as a guide as you build and iterate on your transformation strategy over time. Benefit from learning about the successes and failures of other organisations.
Develop an understanding of what is required to keep moving ahead and not relapsing into old habits. Strategies are shared to help focus on what is important and what’s not, such as keeping measurement at the core and sharing the load.
Clarify the key objectives and vision required to attain digital transformation and how to secure leadership buy-in throughout the process. Understand the environment you are operating in and the central role of skills and talent in the organisation.
Working in groups and with an industry expert, you will build out your digital transformation strategy and perform a series of ‘stress tests’ to see how it performs. Also, prepare for the final pitch of your strategy in what’s called the Dragons Den.
Explore the role of data science in driving change, and the importance of data visualization. Communicate in a way that moves stakeholders to support your initiatives.
Pitch your digital transformation strategy to our panel of industry experts and leading academics for practical feedback and insights.
Over a series of four sessions, understand a variety of tools and techniques, learn how to apply design thinking concepts to your digital transformation strategy and practice them. Understand how these concepts can provide innovative solutions to common challenges, and gain feedback from experts.
Reflect on your learning and apply the feedback to your strategy, leaving you with a vetted plan and guidance on how to implement it.
Learn about the technologies, techniques and processes that can make or break your digital transformation – and the risks and opportunities that each of them offers.
Note: Sessions are held on Wednesdays and Fridays, 9:00 a.m. UK Time. For full session schedule, please download the brochure.
Download Brochure
Daniel Rowles
Ileana Stigliani
Mark Abrami
Thomas Brown
Jeremy Waite
Alistair Welham
Daniel Rowles
Programme Director
Daniel Rowles is a Lecturer at Imperial College Business School, CEO of TargetInternet.com and Programme Director of the Imperial Digital Transformation Strategy Programme. Daniel has been working in Digital Marketing for the past 20 years, with extensive experience working both client-side and within the agency environment. He is also a Course Director for the CIM and a certified Google Squared trainer.
Ileana Stigliani
Imperial College Business School
Ileana Stigliani is Associate Professor of Design and Innovation at Imperial College Business School. She received her PhD in Management from Bocconi University, Milan. Her research focuses on the cognitive aspects of innovation. In particular, she studies how material artefacts and practices influence cognitive processes – such as sensemaking and sensegiving, categorisation, and perceptions of organisational and professional identities – within organisations.
Mark Abrami
Principal Consultant, Hootsuite
Mark Abrami is a well-respected social media expert at Hootsuite with comprehensive experience within the e-commerce and brand marketing arenas. Mark has expertise in the challenges of delivering a global strategy with local relevance, as well as remote-managing global teams of direct reports. Mark helps brands and organisations create immersive online brand experiences, foster greater consumer engagement and deliver increased sales and profits.
Thomas Brown
Founder, ThinkStuff
Thomas Brown is a consultant, executive advisor and prolific writer who’s passionate about marketing, brand, digital and content. In early 2016 he founded ThinkStuff, an ideas, words and action consultancy, where he helps businesses to find an authentic, coherent and relevant voice, and helps them to navigate a digitally-centric world where the only certainty is change itself. His consultancy and advisory work services clients in the US, UK and Europe on both local and global assignments, across financial services, professional services, education, non-profit, media and marketing services.
Jeremy Waite
Chief Customer Officer, IBM iX
Jeremy Waite works at IBM iX where he celebrates the work of their customers in media, entertainment, energy and utilities. Jeremy works with global design teams, engineers, data scientists, researchers and developers and helps organisations to disrupt their themselves and transform their business, all with the goal of improving customer experience. He gives around 50 keynotes each year on stages around the world and works alongside IBM iX’s research partners to help create new insights around changing customer behaviour and marketing trends.
Alistair Welham
Head of Marketing and Communications, Aegon
Alistair Welham leads marketing communications for Aegon in its ambition to help customers build a lifetime of financial security. His career began in financial services with Bristol & West Building Society, before moving on to become Hamptons Marketing Director. Switching sectors to lead the nationwide expansion of the CarLand car supermarket chain and then the launch of Mercedes-Benz Direct. Returning to financial services in 2005 he brought Derbyshire, Cheshire and Dunfermline Building Societies together with Nationwide Building Society, then moved on to launch Virgin Money in 2011 and grow the Elevate platform for AXA Wealth.
Upon completion of the programme, participants will be awarded a verified Digital Certificate by Imperial College Business School Executive Education.
Note: As a live executive education programme, participant attendance and contribution is key to the learning experience and value of the programme. As such, participants are required to attend (or watch recordings of) 80% of the live sessions to receive their Certificate.
Download BrochureFlexible payment options available.
