The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.

Courtlyn
Promotion and Events SpecialistOur participants tell us that taking this programme together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Professional Certificate in Digital Marketing starting on 30 May 2023 .
We’ve sent you an email with enrolment next steps. If you’re ready to enrol now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.Gain cutting-edge digital marketing skills to boost your impact and your career
Download BrochureYou have been invited to Professional Certificate in Digital Marketing.
To get started, please complete the information form on the following page.
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The rapidly evolving digital ecosystem has significantly changed online consumer behaviour. There has been exponential growth in digital adoption, as consumers and businesses increasingly leverage online channels. As a result, digital marketing is arguably the most potent tool brands have to effectively reach their target audiences.
The Professional Certificate in Digital Marketing is an immersive and interactive 21-week online programme from Imperial College Business School Executive Education, designed to equip you with the most in-demand digital marketing skills. This programme will provide you with hands-on experience using the latest tools and techniques to boost your marketing impact across platforms and accelerate your career in an increasingly digital world. Additionally, successful completion of the programme will confer Associate Alumni status, enabling you to join the active community of Imperial College London learners.
The Professional Certificate in Digital Marketing is suitable for:
This programme will help you gain in-demand skills to understand customer psychology and segmentation, derive actionable insights from big data using analytics and leverage digital marketing strategies to drive favourable business outcomes for your organisation.
This programme will enable you to:
Average salary for a Digital Marketing Manager in the UK
Projected increase in 2022 digital marketing spend in the UK
Digital spending's share of the total media ad spending in the UK by 2023
Case studies and industry examples featured in the programme will help you better understand customer behaviour and the use of analytics in customer segmentation and targeting.
Learn how the world’s largest coffeehouse chain gauges customer behaviour through psychographic and job-related segmentation.
Analyse how the online marketplace for lodging and vacation rentals uses the statistical programming tool R to generate product insights, interpret experiments, and build predictive models.
Discover how P&G rekindled consumer interest in Old Spice through distinct, non-traditional marketing approaches with the “Smell Like a Man” (SLAM) campaign.
Understand how the retail giant’s powerful targeted marketing campaign backfired when a customer found out his teenage daughter was pregnant. Evaluate the pros and cons and the need to exercise caution while deploying marketing techniques.
Flexible payment options available.
Becoming an effective digital marketer requires a dynamic mix of domain knowledge and impactful communication skills. This programme will guide you in developing a career path in digital marketing by assisting you in crafting your elevator pitch and sharpening your interview skills. These services are provided by Emeritus, our learning collaborator for this programme. The support team includes course leaders and career coaches, who will help you to reach your learning goals and guide you through your job search. The primary goal is to help you with the skills needed to be prepared for a career in the digital marketing field. However, we do not guarantee job placement.
Emeritus provides assistance with the following career-preparation services:
Exercises focused on launching a career in digital marketing include:
Upon successful completion of the programme, participants will receive a verified digital certificate of completion from Imperial College Business School Executive Education.
Take your partnership with Imperial College Business School to the next level by becoming an associate alumnus. Complete the programme to claim your Associate Alumni status and join our active community.
Download BrochureAt Imperial College Business School, we create people-centric learning experiences. From conception through to delivery, we are guided by the principle that learning is a creative, personal and above all, human process. Our high quality, crafted learning environments are highly interactive, community-orientated and actively tutored. Our programmes offer an engaging experience designed to facilitate natural learning behaviours.
RealNo compromises. Our online programmes offer the absolute equivalent of our campus-based programmes. They adopt the same rigorous academic standards, are delivered via our world-leading faculty and offer a comparable high-touch approach to the classroom experience.
UK Residents
Rest of the World
You can opt for any one of the financing options to cover up to the full cost of the programme tuition. If you are considering financing your programme through one of our partners, the enrolment process can only be completed with the assistance of your programme advisor or by calling +44 18 4277 1068.
Please note that loan applications should be submitted no later than four business days prior to the enrolment deadline due to processing time.
Registration for this programme is done through Emeritus. You can contact us at imperial@emeritus.org or schedule a call with an advisor.