Professional Certificate in Digital Marketing

The Professional Certificate in Digital Marketing is suitable for:

• Early- to mid-career marketing professionals seeking to develop a comprehensive understanding of digital marketing to accelerate their career. Titles may include marketing manager, marketing analyst, brand manager, communications manager and sales and marketing assistant.

• Job seekers and career switchers looking to make a formal switch into digital marketing. Titles may include professionals both within and outside of the marketing field.

• Consultants aiming to strengthen their knowledge of digital marketing tools and strategies as a way to develop better solutions for their clients. Titles may include principal consultant, digital marketing consultant, marketing consultant and digital strategy consultant.

• Business owners in pursuit of digital tools and frameworks that they can add to their existing marketing efforts to enhance their results.

This programme will help you gain in-demand skills to understand customer psychology and segmentation, derive actionable insights from big data using analytics and leverage digital marketing strategies to drive favourable business outcomes for your organisation.

This programme will enable you to:

• Gain an in-depth perspective on the digital marketing tactics needed to succeed in this field

• Discover how emerging analytics, tools, and technologies can be leveraged to gauge consumer behaviour

• Build comprehensive roadmaps for your clients to support their digital marketing efforts

• Understand customer-segmentation strategies and devise ways to improve customer experience

• Gain insights on the latest artificial intelligence (AI) developments and how these relate to digital marketing

• Stay up to date with the latest developments in the continually evolving field of digital marketing

• Introduce and lead digital marketing initiatives within your own organisation

Imperial College Business School Executive Education's in-depth, hands-on curriculum equips you with valuable expertise in digital marketing tools, practical AI strategies and critical thinking for strategic decision-making. A blend of distinguished faculty, industry professionals and a global network enriches the experience, solidifying the programme's transformative impact on your career in digital marketing.

Becoming an effective digital marketer requires a dynamic mix of domain knowledge and impactful communication skills. This programme will guide you in developing a career path in digital marketing by assisting you in crafting your elevator pitch and sharpening your interview skills. These services are provided by Emeritus, our learning collaborator for this programme. The support team includes course leaders and career coaches, who will help you to reach your learning goals and guide you through your job search. The primary goal is to help you with the skills needed to be prepared for a career in the digital marketing field. However, we do not guarantee job placement.

Emeritus provides assistance with the following career-preparation services:

• Writing noteworthy resumes and cover letters

• Creating effective LinkedIn profiles

• Navigating your job search

• Preparing for interviews

• Crafting your elevator pitch

• Negotiating salary

Exercises focused on launching a career in digital marketing include:

• Job search and interviewing for digital marketing positions

• Building your personal brand and promoting your skills

• Communicating digital marketing concepts through a capstone project

Human

At Imperial College Business School, we create people-centric learning experiences. From conception through to delivery, we are guided by the principle that learning is a creative, personal and above all, human process. Our high quality, crafted learning environments are highly interactive, community-orientated and actively tutored. Our programmes offer an engaging experience designed to facilitate natural learning behaviours.

Real

No compromises. Our online programmes offer the absolute equivalent of our campus-based programmes. They adopt the same rigorous academic standards, are delivered via our world-leading faculty and offer a comparable high-touch approach to the classroom experience.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Programme Advisers or call us at +44 11 4697 4544 (UK) / +1 315 618 2562 (US) / +65 3129 8674 (SG)