The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Gain cutting-edge digital marketing skills to boost your impact and your career
17 February 2022
21 weeks, online
10-15 hours per week
Our participants tell us that taking this programme together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Professional Certificate in Digital Marketing starting on 17 February 2022 .
We’ve sent you an email with enrolment next steps. If you’re ready to enrol now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.
Pay Nothing While You Learn. Interest-Free Financing Available.
Learn more
The rapidly evolving digital ecosystem has significantly changed online consumer behaviour. There has been exponential growth in digital adoption, as consumers and businesses increasingly leverage online channels. As a result, digital marketing is arguably the most potent tool brands have to effectively reach their target audiences.
The Professional Certificate in Digital Marketing is an immersive and interactive 21-week online programme from Imperial College Business School Executive Education, designed to equip you with the most in-demand digital marketing skills. This programme will provide you with hands-on experience using the latest tools and techniques to boost your marketing impact across platforms and accelerate your career in an increasingly digital world. Additionally, successful completion of the programme will confer Associate Alumni status, enabling you to join the active community of Imperial College London learners.
The Professional Certificate in Digital Marketing is suitable for:
This programme will help you gain in-demand skills to understand customer psychology and segmentation, derive actionable insights from big data using analytics and leverage digital marketing strategies to drive favourable business outcomes for your organisation.
This programme will enable you to:
Average salary for a Digital Marketing Manager in the UK
Digital spending's share of the total media ad spending in the UK by 2023
Increase in demand for marketers with paid social media skills over the last year
Case studies and industry examples featured in the programme will help you better understand customer behaviour and the use of analytics in customer segmentation and targeting.
Learn how the world’s largest coffeehouse chain gauges customer behaviour through psychographic and job-related segmentation.
Analyse how the online marketplace for lodging and vacation rentals uses the statistical programming tool R to generate product insights, interpret experiments, and build predictive models.
Discover how P&G rekindled consumer interest in Old Spice through distinct, non-traditional marketing approaches with the “Smell Like a Man” (SLAM) campaign.
Understand how the retail giant’s powerful targeted marketing campaign backfired when a customer found out his teenage daughter was pregnant. Evaluate the pros and cons and the need to exercise caution while deploying marketing techniques.
Becoming an effective digital marketer requires a dynamic mix of domain knowledge and impactful communication skills. This programme will guide you in developing a career path in digital marketing by assisting you in crafting your elevator pitch and sharpening your interview skills. These services are provided by Emeritus, our learning collaborator for this programme. The support team includes course leaders and career coaches, who will help you to reach your learning goals and guide you through your job search. The primary goal is to help you with the skills needed to be prepared for a career in the digital marketing field. However, we do not guarantee job placement.
Emeritus provides assistance with the following career-preparation services:
Exercises focused on launching a career in digital marketing include:
Professor Andreas Eisingerich
Daniel Rowles
Dr Gokhan Yildirim
Dr Omar Merlo
Professor Andreas Eisingerich
Programme Director, Imperial College Business School
Andreas Eisingerich is a Professor of Marketing at Imperial College Business School and the Head of the Department of Analytics, Marketing and Operations. He holds a PhD and a master’s degree from the Cambridge Judge Business School, and a bachelor’s degree from the London School of Economics.
Professor Andreas focusses on brand attachment, consumer engagement, service innovation and digital marketing strategies. His current research projects are on the effective use of cognitive behavioural therapy and gamification in the context of mobile health solutions. His research also focuses on the design of digital applications for enhanced user wellbeing, consumer attachment to digital offerings, reducing the demand for illegal wildlife products, psychological ownership in a sharing economy and consumer relationships with brands in various business and industry contexts.
Daniel Rowles
Imperial College Business School
Daniel Rowles is a Lecturer at Imperial College Business School, the Chief Executive Officer of TargetInternet.com, and Director of the Imperial Digital Transformation Strategy Programme. He is also a Course Director at The Chartered Institute of Marketing and a certified trainer for the Squared Online Digital Marketing Course developed with Google and powered by Avado. Daniel has over 20 years experience in digital marketing, working both on the client side and within the agency environment.
Dr Gokhan Yildirim
Imperial College Business School
Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School. He received his PhD in Business Administration and Quantitative Methods with a major in Marketing from Carlos III University in Madrid. He also holds a BA in Business Administration from Marmara University in Turkey. Dr Gokhan ’s research focus is measuring and improving marketing returns on investment. He examines strategic problems such as long-term effectiveness of digital and non-digital marketing efforts, marketing resource allocation in cross-channel environments and linking consumer mindset metrics to financial performance. Dr Gokhan uses applied time-series econometrics and dynamic programming tools to offer insights into these topics.
Dr Omar Merlo
Imperial College Business School
Omar Merlo is an Academic Director and Assistant Professor in Marketing at Imperial College Business School. Previously he was Lecturer in Marketing at the University of Cambridge. He obtained his PhD in Marketing Strategy from the University of Melbourne. His research focuses on customer engagement and the strategic role of marketing within organisations. As a consultant and executive educator, he has worked with a wide range of organisations around the world including McKinsey & Co., Airbus, Petronas, Samsung, Agricultural Bank of China and ING Bank.
Upon successful completion of the programme, participants will receive a verified digital certificate of completion from Imperial College Business School Executive Education.
Take your partnership with Imperial College Business School to the next level by becoming an associate alumnus. Complete the programme to claim your Associate Alumni status and join our active community.
Download BrochureAt Imperial College Business School, we create people-centric learning experiences. From conception through to delivery, we are guided by the principle that learning is a creative, personal and above all, human process. Our high quality, crafted learning environments are highly interactive, community-orientated and actively tutored. Our programmes offer an engaging experience designed to facilitate natural learning behaviours.
RealNo compromises. Our online programmes offer the absolute equivalent of our campus-based programmes. They adopt the same rigorous academic standards, are delivered via our world-leading faculty and offer a comparable high-touch approach to the classroom experience.
UK Residents
Rest of the World
You can opt for any one of the financing options to cover up to the full cost of the programme tuition. If you are considering financing your programme through one of our partners, the enrolment process can only be completed with the assistance of your programme advisor or by calling +44 148 369 4881.
Please note that loan applications should be submitted no later than four business days prior to the enrolment deadline due to processing time.
Registration for this programme is done through Emeritus. You can contact us at imperial@emeritus.org or schedule a call with an advisor.
Flexible payment options available.