Professional Certificate in Digital Marketing
Who is this programme for?
The Professional Certificate in Digital Marketing is suitable for:
Early- to mid-career marketing professionals in diverse roles, including marketing management, digital marketing, brand management, content creation, social media, analytics, communications and product marketing, who are seeking to develop a comprehensive understanding of digital marketing to accelerate their career
Jobseekers and career switchers looking to make a formal switch into digital marketing
Consultants aiming to strengthen their knowledge of digital marketing tools and strategies as a way to develop better solutions for their clients – titles may include principal consultant, digital marketing consultant, marketing consultant and digital strategy consultant
Business owners in pursuit of digital tools and frameworks that they can add to their existing marketing efforts to enhance their results
Participant testimonials
Programme highlights
Gain an in-depth perspective on the digital marketing tactics needed to succeed in this field.
Discover how emerging analytics, tools and technologies can be leveraged to gauge consumer behaviour.
Build comprehensive road maps for your clients to support their digital marketing efforts.
Understand customer-segmentation strategies and devise ways to improve customer experience.
Gain insights on the latest AI developments and how these relate to digital marketing.
Stay up to date with the latest developments in the continually evolving field of digital marketing.
Introduce and lead digital marketing initiatives within your own organisation.
Access expert-led mentorship sessions to gain real-world insights, portfolio strategies and networking skills.
Gain hands-on learning experience through playbook activities and a capstone project using the SOSTAC® framework.
Capstone project
Conclude your learning journey with a capstone project that combines the programme’s core concepts into a fully integrated digital marketing strategy. Using the globally recognised SOSTAC framework, you will identify key opportunities through situational analysis, set measurable objectives and define strategies and tactics to achieve them. By the end of the capstone project, you will be able to:
Create a market-ready digital strategy aligned with real business objectives.
Integrate SEO, content, email, social, AI and analytics into a cohesive plan.
Develop a portfolio-ready deliverable to showcase to employers or stakeholders.
Lead digital initiatives with strategic vision and measurable key performance indicators.
Case studies
Case studies and industry examples featured in the programme will help you better understand customer behaviour and the use of analytics in customer segmentation and targeting.
Starbucks
Learn how the world’s largest coffeehouse chain gauges customer behaviour through psychographic and job-related segmentation.
Airbnb
Analyse how the online marketplace for lodging and vacation rentals uses the statistical programming tool R to generate product insights, interpret experiments and build predictive models.
Old Spice
Discover how P&G rekindled consumer interest in Old Spice through distinct, non-traditional marketing approaches with the 'Smell Like a Man' (SLAM) campaign.
Target
Understand how the retail giant’s powerful targeted marketing campaign backfired when a customer found out his teenage daughter was pregnant. Evaluate the pros and cons and the need to exercise caution while deploying marketing techniques.
Professional Certificate in Digital Marketing with Imperial Executive Education
Imperial Executive Education's in-depth, hands-on curriculum equips you with valuable expertise in digital marketing tools, practical AI strategies and critical thinking for strategic decision-making. A blend of distinguished faculty, industry professionals and a global network enriches the experience, solidifying the programme's transformative impact on your career in digital marketing.
Programme faculty
Programme Director, Imperial College Business School
Andreas Eisingerich is a Professor of Marketing at Imperial College Business School and the Head of the Department of Analytics, Marketing and Operations. He holds a PhD and a...
Imperial College Business School
Daniel Rowles is a Lecturer at Imperial College Business School, the Chief Executive Officer of TargetInternet.com and Director of the Imperial Digital Transformation Strategy...
Imperial College Business School
Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School. He received his PhD in Business Administration and Quantitative Methods with a majo...
Imperial College Business School
Omar Merlo is an Academic Director and Assistant Professor in Marketing at Imperial College Business School. Previously he was Lecturer in Marketing at the University of Cambr...
Career preparation and guidance
Becoming an effective digital marketer requires a dynamic mix of domain knowledge and impactful communication skills. This programme will guide you in developing a career path in digital marketing by assisting you in crafting your elevator pitch and sharpening your interview skills. These services are provided by Emeritus, our learning collaborator for this programme. The support team includes programme leaders and career coaches who will help you to reach your learning goals and guide you through your job search. The primary goal is to help you with the skills needed to be prepared for a career in the digital marketing field. However, we do not guarantee job placement.
Emeritus provides assistance with the following career-preparation services:
Writing noteworthy resumes and cover letters
Creating effective LinkedIn profiles
Navigating your job search
Preparing for interviews
Crafting your elevator pitch
Negotiating salary
Exercises focused on launching a career in digital marketing include:
Job search and interviewing for digital marketing positions
Building your personal brand and promoting your skills
Communicating digital marketing concepts through a capstone project
Note: Learners will have access to up to 3 individualised career coaching sessions as an integral part of the programme. Additional sessions may be requested based on demonstrated progress and alignment with the learner’s professional goals.
Certificate
Upon successful completion of the programme, participants will receive a verified digital certificate of completion from Imperial Executive Education.
Take your partnership with Imperial Executive Education to the next level by becoming an associate alumnus. Complete the programme to claim your Associate Alumni status and join our active community.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our programme advisers or call us at +44 114 697 4544 (UK) / +1 315 618 2562 (US) / +65 3129 8674 (SG).
Early registrations are encouraged.
Flexible payment options available.
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