The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
CourtlynPromotion and Events Specialist
Our participants tell us that taking this programme together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
CourtlynPromotion and Events Specialist
Boost your impact across channels with effective digital marketing skillsDownload Brochure
Tuition assistance is live as per below schedule. The full programme fee is £3995 as of the start date.
"I found all aspects of the social media/paid advertising elements and customer behaviour parts very interesting. These will be extremely useful going forward. I found the office hour with the learning facilitator also very useful, as this added more explanation to the content."
— Katherine Fowler, Implementation Project Manager, John Lewis
"The best parts were the playgroup activities, as they taught you a lot, the office hours, as you got the chance to ask questions and the capstone project, as it was a tool that summarised the learning."
— Paula Haddad, Commercial & Marketing Consultant, PFH Consult
"As a marketer, all programme elements were great. New for the digital marketing part, valuable refreshment for the basic marketing concepts."
— Michael Jansen, Senior Marketing Manager, Zehnder Group International AG
"I loved the practical topics on digital marketing, which gave opportunities to real life hands-on practice."
— Deborah Ameh, Director of Digital Marketing, Hilltop Social
"The programme modules and other information were all put together in an easy-to-follow framework, and at the end of the programme, I was able to apply it all through the capstone project."
— Rozana Yunos, Head of Corporate Services, Dynamik Technologies
The rapidly evolving digital ecosystem has significantly changed online consumer behaviour. There has been exponential growth in digital adoption, as consumers and businesses increasingly leverage online channels. As a result, digital marketing is arguably the most potent tool brands have to effectively reach their target audiences.
The Professional Certificate in Digital Marketing is an immersive and interactive 21-week online programme from Imperial College Business School Executive Education, designed to equip you with the most in-demand digital marketing skills. This programme will provide you with hands-on experience using the latest tools and techniques to boost your marketing impact across platforms and accelerate your career in an increasingly digital world. Additionally, successful completion of the programme will confer Associate Alumni status, enabling you to join the active community of Imperial College London learners.
The Professional Certificate in Digital Marketing is suitable for:
This programme will help you gain in-demand skills to understand customer psychology and segmentation, derive actionable insights from big data using analytics and leverage digital marketing strategies to drive favourable business outcomes for your organisation.
This programme will enable you to:
Average salary for a Digital Marketing Manager in the UK
Projected increase in 2022 digital marketing spend in the UK
Digital spending's share of the total media ad spending in the UK by 2023
Case studies and industry examples featured in the programme will help you better understand customer behaviour and the use of analytics in customer segmentation and targeting.
Learn how the world’s largest coffeehouse chain gauges customer behaviour through psychographic and job-related segmentation.
Analyse how the online marketplace for lodging and vacation rentals uses the statistical programming tool R to generate product insights, interpret experiments, and build predictive models.
Discover how P&G rekindled consumer interest in Old Spice through distinct, non-traditional marketing approaches with the “Smell Like a Man” (SLAM) campaign.
Understand how the retail giant’s powerful targeted marketing campaign backfired when a customer found out his teenage daughter was pregnant. Evaluate the pros and cons and the need to exercise caution while deploying marketing techniques.
Professor Andreas Eisingerich
Andreas Eisingerich is a Professor of Marketing at Imperial College Business School and the Head of the Department of Analytics, Marketing and Operations. He holds a PhD and a master’s degree from the Cambridge Judge Business School, and a bachelor’s degree from the London School of Economics. More info
Daniel Rowles is a Lecturer at Imperial College Business School, Chief Executive Officer of TargetInternet.com, and Director of the Imperial Digital Transformation Strategy Programme. He is also a Course Director at The Chartered Institute of Marketing and a certified trainer for the Squared Online Digital Marketing Course developed with Google and powered by Avado. More info
Dr Gokhan Yildirim
Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School. He received his PhD in Business Administration and Quantitative Methods with a major in Marketing from Carlos III University in Madrid. He also holds a BA in Business Administration from Marmara University in Turkey. Dr Gokhan’s research focus is measuring and improving marketing returns on investment. More info
Dr Omar Merlo
Omar Merlo is an Academic Director and Assistant Professor in Marketing at Imperial College Business School. Previously he was Lecturer in Marketing at the University of Cambridge. He obtained his PhD in Marketing Strategy from the University of Melbourne. His research focuses on customer engagement and the strategic role of marketing within organisations. More info
Professor Andreas EisingerichAndreas Eisingerich is a Professor of Marketing at Imperial College Business School and the Head of the Department of Analytics, Marketing and Operations. He holds a PhD and a master’s degree from the Cambridge Judge Business School, and a bachelor’s degree from the London School of Economics.
Professor Andreas focusses on brand attachment, consumer engagement, service innovation and digital marketing strategies. His current research projects are on the effective use of cognitive behavioural therapy and gamification in the context of mobile health solutions. His research also focuses on the design of digital applications for enhanced user wellbeing, consumer attachment to digital offerings, reducing the demand for illegal wildlife products, psychological ownership in a sharing economy and consumer relationships with brands in various business and industry contexts.
Daniel RowlesDaniel Rowles is a Lecturer at Imperial College Business School, the Chief Executive Officer of TargetInternet.com, and Director of the Imperial Digital Transformation Strategy Programme. He is also a Course Director at The Chartered Institute of Marketing and a certified trainer for the Squared Online Digital Marketing Course developed with Google and powered by Avado. Daniel has over 20 years experience in digital marketing, working both on the client side and within the agency environment.
Dr Gokhan YildirimGokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School. He received his PhD in Business Administration and Quantitative Methods with a major in Marketing from Carlos III University in Madrid. He also holds a BA in Business Administration from Marmara University in Turkey. Dr Gokhan ’s research focus is measuring and improving marketing returns on investment. He examines strategic problems such as long-term effectiveness of digital and non-digital marketing efforts, marketing resource allocation in cross-channel environments and linking consumer mindset metrics to financial performance. Dr Gokhan uses applied time-series econometrics and dynamic programming tools to offer insights into these topics.
Dr Omar MerloOmar Merlo is an Academic Director and Assistant Professor in Marketing at Imperial College Business School. Previously he was Lecturer in Marketing at the University of Cambridge. He obtained his PhD in Marketing Strategy from the University of Melbourne. His research focuses on customer engagement and the strategic role of marketing within organisations. As a consultant and executive educator, he has worked with a wide range of organisations around the world including McKinsey & Co., Airbus, Petronas, Samsung, Agricultural Bank of China and ING Bank.
Dr Karen Howells is a management lecturer, specialising in entrepreneurship, marketing and strategic management. She is is currently an external examiner and advisor for a number of UK Universities and a volunteer for EESW - STEM Cymru, Engineering Education Scheme Wales. Karen has published extensively in an eclectic list of topics, such as Tactical Intelligence Collection, the use of AI in sentiment analysis of social media network data, as well as many articles in entrepreneurship. She is an Editorial Board member of the Journal of Media Management and Entrepreneurship, and the Journal of Global Business Insights...
An experienced, international business leader, Liliana has been leading transformational growth across brands and portfolios to drive step changes in business results for over 20 years. She is a leading expert on innovation, communication, and business strategy within the FMCG and luxury industries, working with top blue-chip companies: Unilever, Tata, on world-class brands and portfolios. Her sector experience covers Consumer Goods, Personal Care, Home Care, Foods, Refreshments, and Luxury, as well as driving disruptive innovations projects. She holds a Master’s in Marketing & Communications and an Executive MBA...
Clark is a digital strategy consultant, author, and trainer. Over the last 14 years, he has devised and implemented international strategies for brands including American Express, Adidas, and General Motors. After running large departments at digital marketing agencies in London, New York, and Sydney, Clark moved on to work as a technology analyst for Towards Data Science and as an independent adviser to Chief Marketing Officers at a range of leading global brands. Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive education courses on data analytics and digital marketing. Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at events in Latin America, Europe, and the US. He gained his BA and MA degrees from the University of Cambridge.
Becoming an effective digital marketer requires a dynamic mix of domain knowledge and impactful communication skills. This programme will guide you in developing a career path in digital marketing by assisting you in crafting your elevator pitch and sharpening your interview skills. These services are provided by Emeritus, our learning collaborator for this programme. The support team includes course leaders and career coaches, who will help you to reach your learning goals and guide you through your job search. The primary goal is to help you with the skills needed to be prepared for a career in the digital marketing field. However, we do not guarantee job placement.
Emeritus provides assistance with the following career-preparation services:
Exercises focused on launching a career in digital marketing include:
At Imperial College Business School, we create people-centric learning experiences. From conception through to delivery, we are guided by the principle that learning is a creative, personal and above all, human process. Our high quality, crafted learning environments are highly interactive, community-orientated and actively tutored. Our programmes offer an engaging experience designed to facilitate natural learning behaviours.Real
No compromises. Our online programmes offer the absolute equivalent of our campus-based programmes. They adopt the same rigorous academic standards, are delivered via our world-leading faculty and offer a comparable high-touch approach to the classroom experience.
Upon successful completion of the programme, participants will receive a verified digital certificate of completion from Imperial College Business School Executive Education.
Take your partnership with Imperial College Business School to the next level by becoming an associate alumnus. Complete the programme to claim your Associate Alumni status and join our active community.Download Brochure
After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, please email email@example.com, and a dedicated programme advisor will follow up with you very shortly.
Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at firstname.lastname@example.org for assistance.
This is a graded programme. You will be required to complete a combination of individual assignments, quizzes, and a final project. Each component carries a certain number of points and a cumulative score of 75% is required to pass and obtain your professional certificate.
The primary objective of this programme is to give you the skills you need to be prepared for a job in this field. While eligible participants will receive career coaching and support and may receive introductions to our hiring partners, job placement is not guaranteed.
Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.
You will divide your learning time between viewing recorded coding demos, video lectures, contributing to class discussions, completing assignments, projects, and knowledge checks, and attending optional live sessions with industry experts and programme leaders.
The programme is accessed through the custom learning portal. This portal will give you access to all programme-related content such as video lectures, assignments, and discussions. Live office hours will be conducted using a webinar tool.
The video lectures and assignments are accessible weekly throughout the programme. In the event you miss a live session, a recording will be made available.
Faculty video lectures are recorded, allowing you to watch these on your own schedule. However, participation in optional live sessions and discussion boards is highly encouraged. Live sessions will give you the opportunity to draw on the coding experience of our industry-experienced course leaders to answer your questions and help reach your learning goals. The discussion boards are also an integral part of the learning experience, giving you and your peers the opportunity to learn together, along with guidance from the moderators.
You can download video transcripts, assignment templates, readings, etc. However, the video lectures are only available for streaming and require an internet connection.
You can communicate with other participants through our learning platform. You will be able to form groups based on your interests and location. A direct messaging feature is also available through the platform.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life.
This programme is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at email@example.com if you need further clarification on any specific programme requirements.
Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the programme, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this programme. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the programme brochure.
You will have access to the learning platform and all programme materials (videos excluded) for one full year following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
To successfully complete this programme online, you must have access to a device meeting the minimum requirements, found here. In addition, RStudio, Microsoft Office or similar product and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts in all programs. Please check the learning platform on the first day of class.
Yes, the learning platform is accessed via the internet and video content is not available for download. You can download files of video transcripts, assignment templates, readings, etc. Video lectures must be streamed via the internet and webinars and small group sessions will require an internet connection.
Yes, you can do the bank remittance via wire transfer. Please contact your programme advisor for more details.
Yes. Flexible payment options are available for this programme. We partner with loan partners to offer you flexible and transparent loan options. More information about loan financing is available here. Installment payments are also available—you can find the options here.
Yes, the programme fee is inclusive of any taxes with the exception of GST for Singapore residents.
After a participant has withdrawn, they will no longer be able to attend live sessions or 1:1 sessions with course leaders, mentors, or career coaches; submit work for review; or access their programme dashboard or curriculum.
Participants who would like to cancel their enrolment should email ProgramSupport@Emeritus.org or visit the “Support” tab in the learning platform to obtain a copy of the Withdrawal Request Form. This form must be submitted by midnight UTC of the last day of the trial period to be eligible for a full refund. No cancellations will be processed unless this form is received. Refunds will be issued within 30 days after the effective date of withdrawal or dismissal.
Participants have the option to request a deferral to a future cohort within the first 30 days from their programme start date. Cohort changes may be made only once per enrolment and are subject to the availability of cohorts and scheduled at the discretion of Emeritus. Participants requesting a deferral must be in good academic standing. Participants who would like to defer their enrolment should email ProgramSupport@Emeritus.org or visit the “Support” tab in the learning platform to obtain a copy of the Deferral Request Form.