

Harness AI to drive business transformation
The AI for Business Transformation: Generative AI, Agentic AI and Beyond programme from Imperial College London is a six-week online programme designed to help technical and non-technical professionals understand artificial intelligence (AI) and integrate generative AI (gen AI) into business strategy and operations. The programme takes a business-centric approach to AI for business, helping you explore how AI in business can move beyond automation to support business transformation, innovation, operational efficiency and strategic decision-making. You will explore AI not merely as an automation tool but as a strategic enabler that transforms business operations and enhances innovation capabilities.
The learning experience combines video lectures, live online sessions, weekly office hours, practical experimentation, capstone projects and industry examples. You will explore gen AI tools, prompt engineering, workflow automation, AI-driven innovation, competitive advantage, strategic integration, and ethical and risk considerations. The programme also includes a live session on agentic AI, covering autonomous AI agents, emerging AI technologies and their potential business applications in business transformation.
AI foundations: Evaluate the foundational principles of AI and summarise its current state and advancements, demonstrating an understanding of its concepts.
Business decisions: Assess the potential and pitfalls of AI to make informed business decisions.
Recruitment strategies: Evaluate the effectiveness of gen AI strategies in recruitment and interviewing.
Innovation opportunities: Identify opportunities for innovation by generating business ideas with gen AI tools.
AI solutions: Design and optimise AI-driven solutions using gen AI tools for practical business scenarios.
AI ethics: Analyse ethical dilemmas and regulatory hurdles of AI in business environments.
Business strategy: Design innovative business strategies that leverage AI for growth and competitive advantage.
Creative thinking: Utilise creative thinking and systematic experimentation to drive strategic and visionary outcomes while fostering a culture of creativity and continuous improvement.
AI-focused curriculum: Get practical, gen AI-focused insights into solving real-world business challenges.
Non-technical accessibility: Access non-technical insights that make AI concepts applicable to all professionals looking to learn AI and apply it meaningfully.
Business-centric approach: Gain business-centric expertise in integrating gen AI into your strategy for growth and competitive advantage.
Comprehensive AI strategies: Develop a comprehensive AI business strategy, covering implementation to long-term impact.
Ethical AI leadership: Cultivate ethical AI leadership by navigating challenges with integrity and responsibility.
Innovation-driven insights: Benefit from innovation-driven insights that keep you ahead in a rapidly evolving landscape.
Explore foundational AI concepts through personal experiences, model evaluations and strategic integrations.
Analyse foundational AI concepts by discussing personal AI experiences
Evaluate large language model (LLM) outputs by using different models, responding to prompts and reflecting critically on the results
Create AI-generated visuals with specific tools, then discuss prompt effectiveness and appropriateness
Apply AI concepts to business by outlining strategic AI integrations
Capstone project: Identify and evaluate the potential applications of AI within your business context
Implement and test various prompting techniques to design and optimise AI-driven solutions for specific business problems.
Implement the 'tree of thought' prompting technique to solve various problem scenarios and evaluate its effectiveness in different contexts
Apply and test different prompting techniques in various problem scenarios to determine their suitability and optimise their use for specific needs
Design and leverage customised prompting techniques to address and solve specific business problems
Design and optimise AI-driven solutions using generative AI tools for practical business scenarios
Capstone project: Apply generative AI tools and prompt engineering techniques to develop AI-driven solutions
Explore how to automate recruitment processes with genAI to enhance business workflows and efficiency.
Evaluate the effectiveness of genAI strategies in recruitment and interviewing
Identify and plan the automation of specific parts of a recruitment process using genAI strategies
Develop AI solutions to enhance and integrate into business workflows, demonstrating practical automation benefits
Capstone project: Implement AI-driven automation to enhance business workflows and processes
Generate and refine business ideas with AI, evaluate competitive advantage and explore innovation opportunities.
Evaluate the competitive advantage of business concepts based on strategic criteria
Identify opportunities for innovation by generating business ideas with a genAI tool
Discuss examples of AI or genAI applications in business to understand their impact and implementation challenges
Apply an iterative process to test and refine business ideas, using feedback to enhance the original concept
Develop and assess AI-driven proposals for market innovation and competitive advantage
Capstone project: Develop an AI-driven innovation strategy, supported by market analysis and a business case, to drive competitive advantage and return on investment (ROI)
Leverage AI to enhance innovation processes, evaluate project ideas and formulate strategic implementation plans.
Identify how AI can influence and enhance the innovation process within an organisation
Evaluate AI-related project ideas using the How-Now-Wow matrix based on feasibility and impact
Analyse stakeholders for AI initiatives and develop an engagement plan
Formulate strategic AI implementation plans that align with organisational change management
Capstone project: Develop strategies for managing organisational impacts and integrating AI solutions into the business
Identify and mitigate AI biases, summarise regulations and risks and evaluate ethical implications of AI solutions.
Identify biases in AI, explain their sources and impacts and suggest mitigation strategies
Summarise AI regulations and reflect on their impact
Analyse AI risks in a case study and summarise risk management strategies
Evaluate the ethical implications and potential risks associated with the AI solution
Capstone project: Address ethical considerations and manage risks associated with AI implementation
Recent AI Developments in Business Innovation with Christopher Tucci
Explore the significant impact of AI on business transformation, gaining access to real-world case studies and an in-depth understanding of ethical considerations around disruptive technology.
Review cutting-edge developments in advanced technologies such as generative AI and digital twins and study their business applications.
Explore the rise of autonomous AI agents and their personal and enterprise use cases, together with recent platform launches by OpenAI, Meta, and Chinese providers.
Review the ethical challenges, regulatory considerations and audience questions around the use of AI and other emerging technologies.
Session 1: From Generative AI to Agentic Workflows: How Agentic AI Can Transform Business Processes
This session offers an introduction to how AI agents can accomplish basic end-to-end tasks within a business ecosystem. These tasks include handling routine customer queries, preparing first-draft reports, checking compliance steps and coordinating between systems. Participants will also learn how to identify the processes that are most suitable for agent implementation and how to evaluate the resulting benefits in clear, measurable business terms.
Session 2: Governing Agentic AI: How to Keep Agentic AI Safe, Reliable and Under Control
This session helps you understand the risks of agentic AI and ways to manage these risks, even without technical expertise. You will also examine some real-world examples from different organisational departments.
Session 3: Building Agentic AI into Existing Teams: Roles, Skills and Real Workflows
Through this live session, you will explore how organisations can practically introduce agentic AI into regular business operations without disrupting teams or inducing fear. You will also focus on the role of people, capability building and workflow redesign in the deployment process.
Note: Session topics are indicative and are subject to change.
The AI for Business Transformation programme uses applied learning through practical exercises, industry examples and capstone projects. You will evaluate AI applications, experiment with AI tools and prompting techniques, examine real-world business cases and apply your learning to business challenges through module-based capstone projects.

The capstone projects provide a structured progression from identifying business challenges to developing and evaluating AI-driven solutions. Each module includes a mini-capstone that builds your ability to apply AI creatively and strategically.
Identify: Select an industry-specific business problem.
Explore: Evaluate how AI and gen AI can address the problem.
Design: Propose an AI-driven solution to the selected business problem.
Apply: Explore how the solution can support products, services or business processes.
Evaluate: Consider strategic, ethical and risk-related implications.
Innovate: Refine the solution to develop original ideas and practical business applications.
This structure aligns with the creativity principle of the Durable Skills Advantage Framework, encouraging creative thinking and practical application throughout the programme.

Engage with industry experts through an interactive webinar that provides insights into the latest advancements in AI and its business applications.

Engage in live sessions and discussion boards to network with a cohort of global peers.

Receive personalised guidance during weekly office hours with the programme leader who will address your specific challenges.

Learn from real-world case studies and industry examples to navigate the complexities of AI implementation.

Use the creativity principle of this framework in this programme to bridge the gap between technical AI knowledge and essential management skills.

Deepen your knowledge with comprehensive self-study activities designed to reinforce learning and allow participants to explore AI topics at their own pace.

Receive access to videos and learning materials for up to 12 months from the programme start date.

Distinguish yourself with a certificate from Imperial College London, a globally ranked university and leader in innovative thinking.

Professor of Digital Strategy and Innovation, Imperial College Business School
Christopher L. Tucci, Co-Director (Education) for I-X, Imperial's new campus concept centred on AI/ML, data and digital technologies, serves as the Academic Director of the Ce...

Associate Professor, Imperial College London (Innovation Hub I–X)
Islem Rekik is the Director of the Brain and Signal Research and Analysis (BASIRA) laboratory. She has led over 90 pioneering research projects at the intersection of AI and h...
Executive leaders | Drive innovation and scale organisations with strategic AI integration. |
Innovation and strategy leaders | Optimise business processes through AI interventions. |
Functional marketing and sales leaders | Harness AI for personalised customer insights and engagement. |
Head talent managers | Automate, streamline and enhance talent management with AI. |
Consultants | Develop AI strategies to guide clients through digital transformation. |

Upon completion of the programme, participants will be awarded a verified digital certificate by Imperial Executive Education.
Note: You will earn the Associate Alumni status upon successful completion of the programme. Visit the Associate Alumni page to find out more.
What is the AI for Business Transformation programme?
The AI for Business Transformation: Generative AI, Agentic AI and Beyond programme is a six-week online programme from Imperial College London that helps technical and non-technical professionals apply AI and gen AI to business strategy, operations, innovation and decision-making.
What will I learn in the AI for Business Transformation programme?
You will learn to evaluate AI fundamentals, assess AI development and advancements, use generative AI tools, apply prompting techniques, automate business processes, develop AI-driven solutions and address responsible AI, ethical considerations and regulatory risks.
How do I know if this programme is right for me?
After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, please email learner.success@emeritus.org, and a dedicated programme adviser will follow up with you very shortly.
Are there any prerequisites for this programme?
Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.
What are the requirements to earn a certificate?
This is a graded programme. You will be required to complete a combination of individual assignments, quizzes, and a final project. Each component carries a certain number of points, and a cumulative score of 75 per cent is required to pass and obtain your professional certificate.
Will I be guaranteed a job upon completion of the programme?
The primary objective of this programme is to give you the skills you need to be prepared for a job in this field. While eligible participants will receive career coaching and support and may receive introductions to our hiring partners, job placement is not guaranteed.
Does the programme cover agentic AI?
Yes. The programme is essentially agentic AI explained for executives and includes live online sessions on agentic AI, covering agentic workflows, governance and risk, and how organisations can integrate AI agents into existing teams and business processes.
Is the AI for Business Transformation programme worth it?
The programme can be valuable for managers, leaders and non-technical professionals looking to build practical AI capabilities for business applications. It combines a six-week online learning experience with AI tools, practical experimentation, capstone projects, industry examples, live agentic AI sessions and weekly office hours, helping you develop skills to apply AI and gen AI to real-world business challenges.
Is this AI programme for non-technical leaders?
Yes. The programme is designed for non-technical as well as technical professionals, offering a business-centric approach to generative AI for business leaders. You will explore how to apply AI technologies and AI tools to practical business challenges without requiring technical expertise.
Can this programme help me advance my career?
This agentic AI course for executives is designed to help professionals build the knowledge and practical skills needed to apply AI and gen AI to business strategy, innovation and decision-making. By developing experience with AI tools, business applications and AI-driven solutions, you can strengthen your ability to contribute to AI-led initiatives within your organisation.
Will I learn about gen AI and agentic AI?
Yes. The programme is a generative AI leadership training programme and covers gen AI through AI tools, prompt engineering, workflow automation and practical business applications. It also includes live online sessions on agentic AI, covering agentic workflows, governance and risk, and the integration of AI agents into existing teams and business processes.
Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.
You will divide your learning time between viewing recorded coding demos, video lectures, contributing to class discussions, completing assignments, projects, and knowledge checks, and attending optional live sessions with industry experts and programme leaders.
The programme is accessed through the custom learning portal. This portal will give you access to all programme-related content such as video lectures, assignments, and discussions. Live office hours will be conducted using a webinar tool. The video lectures and assignments are accessible weekly throughout the programme. In the event you miss a live session, a recording will be made available.
Faculty video lectures are recorded, allowing you to watch these on your own schedule. However, participation in optional live sessions and discussion boards is highly encouraged. Live sessions will give you the opportunity to draw on the coding experience of our industry-experienced course leaders to answer your questions and help reach your learning goals. The discussion boards are also an integral part of the learning experience, giving you and your peers the opportunity to learn together, along with guidance from the moderators.
You can download video transcripts, assignment templates, readings, etc. However, the video lectures are only available for streaming and require an internet connection.
You can communicate with other participants through our learning platform. You will be able to form groups based on your interests and location. A direct messaging feature is also available through the platform.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded. All the contents of the programme would be made available to students at the commencement of the programme. However, to ensure the programme delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner the cost of which is already included in the overall programme fee. A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.
Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life. This programme is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific programme requirements.
Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms, including LinkedIn, Facebook and X.
No, there is no alumni status granted for this programme. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the programme brochure.
You will have access to the learning platform and all programme materials (videos excluded) for one full year following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
To successfully complete this programme online, you must have access to a device meeting the minimum requirements, found here. In addition, Microsoft Office or similar product and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts in all programmes. Please check the learning platform on the first day of class.
Yes, the learning platform is accessed via the internet and video content is not available for download. You can download files of video transcripts, assignment templates, readings, etc. Video lectures must be streamed via the internet and webinars and small group sessions will require an internet connection.
No, access to paid versions is not required to participate in the programme. Where relevant, we will guide you on how to use commonly available tools, including free versions. Any specific tools or platforms required for learning activities will be clearly communicated in advance.
The programme fee is shown at the top of this page.
Flexible payment options, group enrolment benefits and referral benefits are available.
Tuition assistance may be available for participants who qualify. Please contact your programme adviser to discuss.
Yes, you can do the bank remittance via wire transfer. Please contact your programme adviser for more details.
Yes. Flexible payment options are available for this programme. We partner with loan partners to offer you flexible and transparent loan options. More information about loan financing is available here. Installment payments are also available—you can find the options here.
Yes, the programme fee is inclusive of any taxes with the exception of GST for Singapore residents.
Emeritus collects all programme payments, provides learner enrollment and programme support, and manages learning platform services.
Programme fees for Emeritus programmes with Imperial College London may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008 or similar types of military education funding benefits or (b) Title IV financial aid funds.
For the programme refund and deferral policy, please click the link here.
How does Emeritus support accessibility for learners?
Emeritus is committed to making high-quality education accessible and affordable to individuals, companies and governments around the world. If you have questions about accessibility or would like to discuss available support options before enrolling, please contact accessibility@emeritus.org. For more information about our accessibility practices, please review our Accessibility Policy here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Programme Advisers or call us at +44 208 629 1765 (UK) / +1 315 509 2976 (US) / +65 3138 2451 (SG)
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