AI for Business Innovation: Beyond Generative AI
Harness AI to drive business transformation
Why this programme?
Immerse yourself in a focused learning experience where you explore the business applications of AI. This AI programme is crafted to provide a comprehensive path, enabling you to explore the integration of both AI and gen AI into business strategy and operations. This learning journey offers:
AI-focused curriculum: Get practical, gen AI-focused insights into solving real-world business challenges.
Non-technical accessibility: Access non-technical insights that make AI concepts applicable to all professionals looking to learn AI and apply it meaningfully.
Business-centric approach: Gain business-centric expertise in integrating gen AI into your strategy for growth and competitive advantage.
Comprehensive AI strategies: Develop a comprehensive AI business strategy, covering implementation to long-term impact.
Ethical AI leadership: Cultivate ethical AI leadership by navigating challenges with integrity and responsibility.
Innovation-driven insights: Benefit from innovation-driven insights that keep you ahead in a rapidly evolving landscape.
Key takeaways
By the end of this programme, you will be able to:
Evaluate the foundational principles of AI and summarise its current state and advancements, demonstrating an understanding of its concepts
Assess the potential and pitfalls of AI to make informed business decisions
Evaluate the effectiveness of genAI strategies in recruitment and interviewing
Identify opportunities for innovation by generating business ideas with genAI tools
Design and optimise AI-driven solutions using genAI tools for practical business scenarios
Analyse ethical dilemmas and regulatory hurdles of AI in business environments
Design innovative business strategies that leverage AI for growth and competitive advantage
Utilise creative thinking and systematic experimentation to drive strategic and visionary outcomes while fostering a culture of creativity and continuous improvement
What you will learn
Programme highlights
Engage with industry experts through an interactive webinar that provides insights into the latest advancements in AI and its business applications.
Engage in live sessions and discussion boards to network with a cohort of global peers.
Receive personalised guidance during weekly office hours with the programme leader who will address your specific challenges.
Learn from real-world case studies and industry examples to navigate the complexities of AI implementation.
Use the creativity principle of this framework in this programme to bridge the gap between technical AI knowledge and essential management skills.
Deepen your knowledge with comprehensive self-study activities designed to reinforce learning and allow participants to explore AI topics at their own pace.
Receive access to videos and learning materials for up to 12 months from the programme start date.
Distinguish yourself with a certificate from Imperial Executive Education, a globally ranked university and leader in innovative thinking.
Industry Examples
Nauto
Discover how an AI-powered platform is transforming fleet safety by detecting distracted driving and providing real-time alerts.
SkinVision
Explore how mobile AI applications can empower users and support early diagnosis. SkinVision's approach to skin cancer detection highlights the potential and limitations of AI in consumer-facing health technologies.
Kodak
Examine how one of the world’s most iconic brands failed to adapt to disruptive innovation and could not overcome mismanagement and digital transformation pitfalls.
Google X/Google Labs
Study how Google created dedicated innovation labs under the “digital skunk works” model to pursue breakthrough innovations.
Netflix
Understand how Netflix successfully transitioned from DVD rentals to a global streaming giant and integrated personalised content to influence content creation.
Cruise Lines
See how wearable technology is used to enhance guest experiences through real-time data, demonstrating the power of smartification in customer service and experience design.
Amazon Resume Screening Tool
Analyse how a machine learning tool unintentionally perpetuated gender bias, offering critical lessons in training data and the importance of ethical oversight in AI deployment.
IBM Watson for Oncology
Evaluate how IBM’s AI system faced challenges in delivering accurate treatment recommendations due to narrow training data.
Robert Moses Bridges (NYC Infrastructure)
Examine how this sociotechnical example, used as an analogy for AI bias, demonstrates that design decisions can reinforce systemic inequalities.
AI Ain’t I a Woman" by Joy Buolamwini
Reflect on a compelling video case study that revealed racial and gender bias in facial recognition systems.
Capstone projects
The capstone projects are designed to sharpen your skills in creative AI application, strategic planning, ethical risk management and visionary thinking. Aligned with the creativity principle from the Durable Skills Advantage Framework that encourages learners to think creatively about leadership and AI, each module will have a mini-capstone project, in which you will choose an industry-specific business problem and propose an AI-driven solution. This exercise will further boost your understanding of AI capabilities and its potential to innovate products, services and processes at scale. The series of capstone projects are designed to enhance your ability to generate original, innovative ideas and solutions within the AI landscape.
Programme faculty
Professor of Digital Strategy and Innovation, Imperial College Business School
Christopher L. Tucci, Co-Director (Education) for I-X, Imperial's new campus concept centred on AI/ML, data and digital technologies, serves as the Academic Director of the Ce...
Associate Professor, Imperial College London (Innovation Hub I–X)
Islem Rekik is the Director of the Brain and Signal Research and Analysis (BASIRA) laboratory. She has led over 90 pioneering research projects at the intersection of AI and h...
Who is this programme for?
The programme is ideal for any manager or leader eager to leverage AI for strategic growth and decision-making, including but not limited to:
Executive leaders who want to drive innovation and scale their businesses with strategic Al integration
Innovation and strategy leaders who want to focused on optimising business processes through Al interventions
Functional leaders in marketing and sales, looking to harness Al for personalised customer insights and engagement
Head talent managers seeking to automate, streamline and enhance talent management with Al
Consultants who want to develop Al strategies to guide clients through digital transformation
Testimonials
Certificate
Upon completion of the programme, participants will be awarded a verified digital certificate by Imperial Executive Education.
Note: You will earn the Associate Alumni status upon successful completion of the programme. Visit the Associate Alumni page to find out more.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Programme Advisers or call us at +44 208 629 1765 (UK) / +1 315 509 2976 (US) / +65 3138 2451 (SG)
Flexible payment options available.
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