
Harness AI to drive business transformation
Artificial intelligence (AI) is a transformative force reshaping industries worldwide. According to Accenture, 73 per cent of organisations are prioritising AI over other digital investments to improve operational resilience. It has become essential for leaders to learn artificial intelligence and integrate generative AI (gen AI) within their business processes and strategies.
The AI for Business Transformation: Generative AI, Agentic AI and Beyond programme from Imperial Executive Education is designed to equip you with the knowledge and skills needed to effectively integrate AI and gen AI into your business strategies. Throughout this programme, you will explore AI not merely as an automation tool but as a strategic enabler that transforms business operations, enhances innovation capabilities, and advances your career in an AI-driven world. You will study key AI concepts, learning how to apply them to real-world business challenges and discover how to leverage them to automate workflows and drive meaningful innovation.
Immerse yourself in a focused learning experience where you explore the business applications of AI. This AI programme is crafted to provide a comprehensive path, enabling you to explore the integration of both AI and gen AI into business strategy and operations. This learning journey offers:
AI-focused curriculum: Get practical, gen AI-focused insights into solving real-world business challenges.
Non-technical accessibility: Access non-technical insights that make AI concepts applicable to all professionals looking to learn AI and apply it meaningfully.
Business-centric approach: Gain business-centric expertise in integrating gen AI into your strategy for growth and competitive advantage.
Comprehensive AI strategies: Develop a comprehensive AI business strategy, covering implementation to long-term impact.
Ethical AI leadership: Cultivate ethical AI leadership by navigating challenges with integrity and responsibility.
Innovation-driven insights: Benefit from innovation-driven insights that keep you ahead in a rapidly evolving landscape.
By the end of this programme, you will be able to:
Evaluate the foundational principles of AI and summarise its current state and advancements, demonstrating an understanding of its concepts
Assess the potential and pitfalls of AI to make informed business decisions
Evaluate the effectiveness of genAI strategies in recruitment and interviewing
Identify opportunities for innovation by generating business ideas with genAI tools
Design and optimise AI-driven solutions using genAI tools for practical business scenarios
Analyse ethical dilemmas and regulatory hurdles of AI in business environments
Design innovative business strategies that leverage AI for growth and competitive advantage
Utilise creative thinking and systematic experimentation to drive strategic and visionary outcomes while fostering a culture of creativity and continuous improvement
Explore foundational AI concepts through personal experiences, model evaluations and strategic integrations.
Analyse foundational AI concepts by discussing personal AI experiences
Evaluate large language model (LLM) outputs by using different models, responding to prompts and reflecting critically on the results
Create AI-generated visuals with specific tools, then discuss prompt effectiveness and appropriateness
Apply AI concepts to business by outlining strategic AI integrations
Capstone project: Identify and evaluate the potential applications of AI within your business context
Implement and test various prompting techniques to design and optimise AI-driven solutions for specific business problems.
Implement the 'tree of thought' prompting technique to solve various problem scenarios and evaluate its effectiveness in different contexts
Apply and test different prompting techniques in various problem scenarios to determine their suitability and optimise their use for specific needs
Design and leverage customised prompting techniques to address and solve specific business problems
Design and optimise AI-driven solutions using generative AI tools for practical business scenarios
Capstone project: Apply generative AI tools and prompt engineering techniques to develop AI-driven solutions
Explore how to automate recruitment processes with genAI to enhance business workflows and efficiency.
Evaluate the effectiveness of genAI strategies in recruitment and interviewing
Identify and plan the automation of specific parts of a recruitment process using genAI strategies
Develop AI solutions to enhance and integrate into business workflows, demonstrating practical automation benefits
Capstone project: Implement AI-driven automation to enhance business workflows and processes
Generate and refine business ideas with AI, evaluate competitive advantage and explore innovation opportunities.
Evaluate the competitive advantage of business concepts based on strategic criteria
Identify opportunities for innovation by generating business ideas with a genAI tool
Discuss examples of AI or genAI applications in business to understand their impact and implementation challenges
Apply an iterative process to test and refine business ideas, using feedback to enhance the original concept
Develop and assess AI-driven proposals for market innovation and competitive advantage
Capstone project: Develop an AI-driven innovation strategy, supported by market analysis and a business case, to drive competitive advantage and return on investment (ROI)
Leverage AI to enhance innovation processes, evaluate project ideas and formulate strategic implementation plans.
Identify how AI can influence and enhance the innovation process within an organisation
Evaluate AI-related project ideas using the How-Now-Wow matrix based on feasibility and impact
Analyse stakeholders for AI initiatives and develop an engagement plan
Formulate strategic AI implementation plans that align with organisational change management
Capstone project: Develop strategies for managing organisational impacts and integrating AI solutions into the business
Identify and mitigate AI biases, summarise regulations and risks and evaluate ethical implications of AI solutions.
Identify biases in AI, explain their sources and impacts and suggest mitigation strategies
Summarise AI regulations and reflect on their impact
Analyse AI risks in a case study and summarise risk management strategies
Evaluate the ethical implications and potential risks associated with the AI solution
Capstone project: Address ethical considerations and manage risks associated with AI implementation
Recent AI Developments in Business Innovation with Christopher Tucci
Explore the significant impact of AI on business transformation, gaining access to real-world case studies and an in-depth understanding of ethical considerations around disruptive technology.
Review cutting-edge developments in advanced technologies such as generative AI and digital twins and study their business applications.
Explore the rise of autonomous AI agents and their personal and enterprise use cases, together with recent platform launches by OpenAI, Meta, and Chinese providers.
Review the ethical challenges, regulatory considerations and audience questions around the use of AI and other emerging technologies.
Session 1: From Generative AI to Agentic Workflows: How Agentic AI Can Transform Business Processes
This session offers an introduction to how AI agents can accomplish basic end-to-end tasks within a business ecosystem. These tasks include handling routine customer queries, preparing first-draft reports, checking compliance steps and coordinating between systems. Participants will also learn how to identify the processes that are most suitable for agent implementation and how to evaluate the resulting benefits in clear, measurable business terms.
Session 2: Governing Agentic AI: How to Keep Agentic AI Safe, Reliable and Under Control
This session helps you understand the risks of agentic AI and ways to manage these risks, even without technical expertise. You will also examine some real-world examples from different organisational departments.
Session 3: Building Agentic AI into Existing Teams: Roles, Skills and Real Workflows
Through this live session, you will explore how organisations can practically introduce agentic AI into regular business operations without disrupting teams or inducing fear. You will also focus on the role of people, capability building and workflow redesign in the deployment process.
Note: Session topics are indicative and are subject to change.

Engage with industry experts through an interactive webinar that provides insights into the latest advancements in AI and its business applications.

Engage in live sessions and discussion boards to network with a cohort of global peers.

Receive personalised guidance during weekly office hours with the programme leader who will address your specific challenges.

Learn from real-world case studies and industry examples to navigate the complexities of AI implementation.

Use the creativity principle of this framework in this programme to bridge the gap between technical AI knowledge and essential management skills.

Deepen your knowledge with comprehensive self-study activities designed to reinforce learning and allow participants to explore AI topics at their own pace.

Receive access to videos and learning materials for up to 12 months from the programme start date.

Distinguish yourself with a certificate from Imperial Executive Education, a globally ranked university and leader in innovative thinking.

The capstone projects are designed to sharpen your skills in creative AI application, strategic planning, ethical risk management and visionary thinking. Aligned with the creativity principle from the Durable Skills Advantage Framework that encourages learners to think creatively about leadership and AI, each module will have a mini-capstone project, in which you will choose an industry-specific business problem and propose an AI-driven solution. This exercise will further boost your understanding of AI capabilities and its potential to innovate products, services and processes at scale. The series of capstone projects are designed to enhance your ability to generate original, innovative ideas and solutions within the AI landscape.

Professor of Digital Strategy and Innovation, Imperial College Business School
Christopher L. Tucci, Co-Director (Education) for I-X, Imperial's new campus concept centred on AI/ML, data and digital technologies, serves as the Academic Director of the Ce...

Associate Professor, Imperial College London (Innovation Hub I–X)
Islem Rekik is the Director of the Brain and Signal Research and Analysis (BASIRA) laboratory. She has led over 90 pioneering research projects at the intersection of AI and h...
The AI for Business Transformation: Generative AI, Agentic AI and Beyond programme is ideal for any manager or leader eager to leverage AI for business growth and decision-making, including but not limited to:
Executive leaders who want to drive innovation and scale their businesses with strategic Al integration
Innovation and strategy leaders who want to focused on optimising business processes through Al interventions
Functional leaders in marketing and sales, looking to harness Al for personalised customer insights and engagement
Head talent managers seeking to automate, streamline and enhance talent management with Al
Consultants who want to develop Al strategies to guide clients through digital transformation

Upon completion of the programme, participants will be awarded a verified digital certificate by Imperial Executive Education.
Note: You will earn the Associate Alumni status upon successful completion of the programme. Visit the Associate Alumni page to find out more.
After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, please email learner.success@emeritus.org, and a dedicated programme adviser will follow up with you very shortly.
Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.
This is a graded programme. You will be required to complete a combination of individual assignments, quizzes, and a final project. Each component carries a certain number of points and a cumulative score of 75% is required to pass and obtain your professional certificate.
The primary objective of this programme is to give you the skills you need to be prepared for a job in this field. While eligible participants will receive career coaching and support and may receive introductions to our hiring partners, job placement is not guaranteed.
Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.
You will divide your learning time between viewing recorded coding demos, video lectures, contributing to class discussions, completing assignments, projects, and knowledge checks, and attending optional live sessions with industry experts and programme leaders.
The programme is accessed through the custom learning portal. This portal will give you access to all programme-related content such as video lectures, assignments, and discussions. Live office hours will be conducted using a webinar tool. The video lectures and assignments are accessible weekly throughout the programme. In the event you miss a live session, a recording will be made available.
Faculty video lectures are recorded, allowing you to watch these on your own schedule. However, participation in optional live sessions and discussion boards is highly encouraged. Live sessions will give you the opportunity to draw on the coding experience of our industry-experienced course leaders to answer your questions and help reach your learning goals. The discussion boards are also an integral part of the learning experience, giving you and your peers the opportunity to learn together, along with guidance from the moderators.
You can download video transcripts, assignment templates, readings, etc. However, the video lectures are only available for streaming and require an internet connection.
You can communicate with other participants through our learning platform. You will be able to form groups based on your interests and location. A direct messaging feature is also available through the platform.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded. All the contents of the programme would be made available to students at the commencement of the programme. However, to ensure the programme delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner the cost of which is already included in the overall programme fee. A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.
Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life. This programme is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific programme requirements.
Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms, including LinkedIn, Facebook and X.
No, there is no alumni status granted for this programme. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the programme brochure.
You will have access to the learning platform and all programme materials (videos excluded) for one full year following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
To successfully complete this programme online, you must have access to a device meeting the minimum requirements, found here. In addition, Microsoft Office or similar product and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts in all programmes. Please check the learning platform on the first day of class.
Yes, the learning platform is accessed via the internet and video content is not available for download. You can download files of video transcripts, assignment templates, readings, etc. Video lectures must be streamed via the internet and webinars and small group sessions will require an internet connection.
The programme fee is shown at the top of this page.
Flexible payment options, group enrolment benefits and referral benefits are available.
Tuition assistance may be available for participants who qualify. Please contact your programme advisor to discuss.
Yes, you can do the bank remittance via wire transfer. Please contact your programme advisor for more details.
Yes. Flexible payment options are available for this programme. We partner with loan partners to offer you flexible and transparent loan options. More information about loan financing is available here. Installment payments are also available—you can find the options here.
Yes, the programme fee is inclusive of any taxes with the exception of GST for Singapore residents.
Emeritus collects all programme payments, provides learner enrollment and programme support, and manages learning platform services.
Programme fees for Emeritus programmes with Imperial Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008 or similar types of military education funding benefits or (b) Title IV financial aid funds.
For the programme refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Programme Advisers or call us at +44 208 629 1765 (UK) / +1 315 509 2976 (US) / +65 3138 2451 (SG)
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