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AI for Business Transformation: Generative AI, Agentic AI and Beyond

Harness AI to drive business transformation

Inquiring For
Total Work Experience

Advance your leadership with AI

Artificial intelligence (AI) is a transformative force reshaping industries worldwide. According to Accenture, 73 per cent of organisations are prioritising AI over other digital investments to improve operational resilience. It has become essential for leaders to learn artificial intelligence and integrate generative AI (gen AI) within their business processes and strategies.

The AI for Business Transformation: Generative AI, Agentic AI and Beyond programme from Imperial Executive Education is designed to equip you with the knowledge and skills needed to effectively integrate AI and gen AI into your business strategies. Throughout this programme, you will explore AI not merely as an automation tool but as a strategic enabler that transforms business operations, enhances innovation capabilities, and advances your career in an AI-driven world. You will study key AI concepts, learning how to apply them to real-world business challenges and discover how to leverage them to automate workflows and drive meaningful innovation.

US$15.7 trillon

is the potential contribution of AI to the global economy by 2030.
SOURCE: PwC

€600 billion

is the potential contribution of AI in gross value added (GVA) to the European economy by 2030.
SOURCE: AboutAmazon

Why this programme?

Immerse yourself in a focused learning experience where you explore the business applications of AI. This AI programme is crafted to provide a comprehensive path, enabling you to explore the integration of both AI and gen AI into business strategy and operations. This learning journey offers:

  • AI-focused curriculum: Get practical, gen AI-focused insights into solving real-world business challenges.

  • Non-technical accessibility: Access non-technical insights that make AI concepts applicable to all professionals looking to learn AI and apply it meaningfully.

  • Business-centric approach: Gain business-centric expertise in integrating gen AI into your strategy for growth and competitive advantage.

  • Comprehensive AI strategies: Develop a comprehensive AI business strategy, covering implementation to long-term impact.

  • Ethical AI leadership: Cultivate ethical AI leadership by navigating challenges with integrity and responsibility.

  • Innovation-driven insights: Benefit from innovation-driven insights that keep you ahead in a rapidly evolving landscape.

Key takeaways

By the end of this programme, you will be able to:

  • Evaluate the foundational principles of AI and summarise its current state and advancements, demonstrating an understanding of its concepts

  • Assess the potential and pitfalls of AI to make informed business decisions

  • Evaluate the effectiveness of genAI strategies in recruitment and interviewing

  • Identify opportunities for innovation by generating business ideas with genAI tools

  • Design and optimise AI-driven solutions using genAI tools for practical business scenarios        

  • Analyse ethical dilemmas and regulatory hurdles of AI in business environments

  • Design innovative business strategies that leverage AI for growth and competitive advantage

  • Utilise creative thinking and systematic experimentation to drive strategic and visionary outcomes while fostering a culture of creativity and continuous improvement

What you will learn

Explore foundational AI concepts through personal experiences, model evaluations and strategic integrations.

  • Analyse foundational AI concepts by discussing personal AI experiences

  • Evaluate large language model (LLM) outputs by using different models, responding to prompts and reflecting critically on the results

  • Create AI-generated visuals with specific tools, then discuss prompt effectiveness and appropriateness

  • Apply AI concepts to business by outlining strategic AI integrations

Capstone project: Identify and evaluate the potential applications of AI within your business context

Implement and test various prompting techniques to design and optimise AI-driven solutions for specific business problems.

  • Implement the 'tree of thought' prompting technique to solve various problem scenarios and evaluate its effectiveness in different contexts

  • Apply and test different prompting techniques in various problem scenarios to determine their suitability and optimise their use for specific needs

  • Design and leverage customised prompting techniques to address and solve specific business problems

  • Design and optimise AI-driven solutions using generative AI tools for practical business scenarios

Capstone project: Apply generative AI tools and prompt engineering techniques to develop AI-driven solutions

Explore how to automate recruitment processes with genAI to enhance business workflows and efficiency.

  • Evaluate the effectiveness of genAI strategies in recruitment and interviewing

  • Identify and plan the automation of specific parts of a recruitment process using genAI strategies

  • Develop AI solutions to enhance and integrate into business workflows, demonstrating practical automation benefits

Capstone project: Implement AI-driven automation to enhance business workflows and processes

Generate and refine business ideas with AI, evaluate competitive advantage and explore innovation opportunities.

  • Evaluate the competitive advantage of business concepts based on strategic criteria

  • Identify opportunities for innovation by generating business ideas with a genAI tool 

  • Discuss examples of AI or genAI applications in business to understand their impact and implementation challenges

  • Apply an iterative process to test and refine business ideas, using feedback to enhance the original concept

  • Develop and assess AI-driven proposals for market innovation and competitive advantage

Capstone project: Develop an AI-driven innovation strategy, supported by market analysis and a business case, to drive competitive advantage and return on investment (ROI)

Leverage AI to enhance innovation processes, evaluate project ideas and formulate strategic implementation plans.

  • Identify how AI can influence and enhance the innovation process within an organisation

  • Evaluate AI-related project ideas using the How-Now-Wow matrix based on feasibility and impact

  • Analyse stakeholders for AI initiatives and develop an engagement plan

  • Formulate strategic AI implementation plans that align with organisational change management

Capstone project: Develop strategies for managing organisational impacts and integrating AI solutions into the business

Identify and mitigate AI biases, summarise regulations and risks and evaluate ethical implications of AI solutions.

  • Identify biases in AI, explain their sources and impacts and suggest mitigation strategies

  • Summarise AI regulations and reflect on their impact

  • Analyse AI risks in a case study and summarise risk management strategies

  • Evaluate the ethical implications and potential risks associated with the AI solution

Capstone project: Address ethical considerations and manage risks associated with AI implementation

Recent AI Developments in Business Innovation with Christopher Tucci

Explore the significant impact of AI on business transformation, gaining access to real-world case studies and an in-depth understanding of ethical considerations around disruptive technology.

  • Review cutting-edge developments in advanced technologies such as generative AI and digital twins and study their business applications.

  • Explore the rise of autonomous AI agents and their personal and enterprise use cases, together with recent platform launches by OpenAI, Meta, and Chinese providers.

  • Review the ethical challenges, regulatory considerations and audience questions around the use of AI and other emerging technologies.

Agentic AI live online sessions

  • Session 1: From Generative AI to Agentic Workflows: How Agentic AI Can Transform Business Processes

This session offers an introduction to how AI agents can accomplish basic end-to-end tasks within a business ecosystem. These tasks include handling routine customer queries, preparing first-draft reports, checking compliance steps and coordinating between systems. Participants will also learn how to identify the processes that are most suitable for agent implementation and how to evaluate the resulting benefits in clear, measurable business terms.

  • Session 2: Governing Agentic AI: How to Keep Agentic AI Safe, Reliable and Under Control

This session helps you understand the risks of agentic AI and ways to manage these risks, even without technical expertise. You will also examine some real-world examples from different organisational departments.

  • Session 3: Building Agentic AI into Existing Teams: Roles, Skills and Real Workflows

Through this live session, you will explore how organisations can practically introduce agentic AI into regular business operations without disrupting teams or inducing fear. You will also focus on the role of people, capability building and workflow redesign in the deployment process.

Note: Session topics are indicative and are subject to change.

Programme highlights

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Immersive session

Engage with industry experts through an interactive webinar that provides insights into the latest advancements in AI and its business applications.

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Peer learning

Engage in live sessions and discussion boards to network with a cohort of global peers.

LP - IMP - AIB - Weekly office hours
Weekly office hours

Receive personalised guidance during weekly office hours with the programme leader who will address your specific challenges.

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Case studies and industry examples

Learn from real-world case studies and industry examples to navigate the complexities of AI implementation.

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The Durable Skills Advantage Framework

Use the creativity principle of this framework in this programme to bridge the gap between technical AI knowledge and essential management skills.

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Self-study activities

Deepen your knowledge with comprehensive self-study activities designed to reinforce learning and allow participants to explore AI topics at their own pace.

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Continuous programme access

Receive access to videos and learning materials for up to 12 months from the programme start date.

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Certificate of completion

Distinguish yourself with a certificate from Imperial Executive Education, a globally ranked university and leader in innovative thinking.

Industry Examples

Nauto

Nauto

Discover how an AI-powered platform is transforming fleet safety by detecting distracted driving and providing real-time alerts.

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SkinVision

Explore how mobile AI applications can empower users and support early diagnosis. SkinVision's approach to skin cancer detection highlights the potential and limitations of AI in consumer-facing health technologies.

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Kodak

Examine how one of the world’s most iconic brands failed to adapt to disruptive innovation and could not overcome mismanagement and digital transformation pitfalls.

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Google X/Google Labs

Study how Google created dedicated innovation labs under the “digital skunk works” model to pursue breakthrough innovations.

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Netflix

Understand how Netflix successfully transitioned from DVD rentals to a global streaming giant and integrated personalised content to influence content creation.

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Cruise Lines

See how wearable technology is used to enhance guest experiences through real-time data, demonstrating the power of smartification in customer service and experience design.

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Amazon Resume Screening Tool

Analyse how a machine learning tool unintentionally perpetuated gender bias, offering critical lessons in training data and the importance of ethical oversight in AI deployment.

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IBM Watson for Oncology

Evaluate how IBM’s AI system faced challenges in delivering accurate treatment recommendations due to narrow training data.

Decorative image relating to Robert Moses Bridges (NYC Infrastructure)

Robert Moses Bridges (NYC Infrastructure)

Examine how this sociotechnical example, used as an analogy for AI bias, demonstrates that design decisions can reinforce systemic inequalities.

Decorative image relating to AI Ain’t I a Woman" by Joy Buolamwini

AI Ain’t I a Woman" by Joy Buolamwini

Reflect on a compelling video case study that revealed racial and gender bias in facial recognition systems.

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Capstone projects

The capstone projects are designed to sharpen your skills in creative AI application, strategic planning, ethical risk management and visionary thinking. Aligned with the creativity principle from the Durable Skills Advantage Framework that encourages learners to think creatively about leadership and AI, each module will have a mini-capstone project, in which you will choose an industry-specific business problem and propose an AI-driven solution. This exercise will further boost your understanding of AI capabilities and its potential to innovate products, services and processes at scale. The series of capstone projects are designed to enhance your ability to generate original, innovative ideas and solutions within the AI landscape.

Programme faculty

Profile picture of course faculty Christopher Tucci
Christopher L. Tucci

Professor of Digital Strategy and Innovation, Imperial College Business School

Christopher L. Tucci, Co-Director (Education) for I-X, Imperial's new campus concept centred on AI/ML, data and digital technologies, serves as the Academic Director of the Ce...

Profile picture of course faculty Islem Rekik
Islem Rekik

Associate Professor, Imperial College London (Innovation Hub I–X)

Islem Rekik is the Director of the Brain and Signal Research and Analysis (BASIRA) laboratory. She has led over 90 pioneering research projects at the intersection of AI and h...

Who is this programme for?

The AI for Business Transformation: Generative AI, Agentic AI and Beyond programme is ideal for any manager or leader eager to leverage AI for business growth and decision-making, including but not limited to:

  • Executive leaders who want to drive innovation and scale their businesses with strategic Al integration

  • Innovation and strategy leaders who want to focused on optimising business processes through Al interventions

  • Functional leaders in marketing and sales, looking to harness Al for personalised customer insights and engagement

  • Head talent managers seeking to automate, streamline and enhance talent management with Al

  • Consultants who want to develop Al strategies to guide clients through digital transformation

Testimonials

I have really enjoyed all of the modules. The structure was excellent in building a holistic understanding, and the depth and focus on practical application were outstanding. I also really appreciated...
Emma Walker,
Head of Marketing Excellence
I appreciated the way the modules were threaded together to create an AI tool that I can look to implement at work, as well as the ability to network with the wider cohort and interact with the facili...
Andrew Wood,
Consultant
The best part of this programme for me was the module on automation workflows as it demonstrated how AI can evolve from being purely analytical into a system that can coordinate and execute actions. T...
Rudaina Shameseldein,
Innovation Strategist
The entire programme was excellent for me, from understanding generative AI to considering ethics and regulations when using AI. For my organisation, it was extremely important to understand how gener...
Luis Sérgio Coelho Ferreira,
Managing Partner
The best part was the office hours. They provided an opportunity to hear other opinions and considerations. David led excellent discussions and presented thought-provoking questions during this time.
Ernie Sherman,
President
The combination of live sessions and the logical continuation of tasks, along with well-curated content that was directly applicable to our areas of work and business, was particularly effective.
Anna Manukyan,
Marketing Specialist
The practical application of the assignments within an existing work context ensured that the outcomes of the training were usable and highly relevant. Exploring and using the tools for research and a...
Matt Dreisin,
Programme Director
The interactive component was excellent, particularly the Q&A and live sessions. The fact that these took place during weekday lunchtimes was a major factor in my ability to complete the programme. Th...
Randeep Gill,
Dental Surgeon
First of all, thank you to the facilitators and teachers for their professionalism and the quality of the programme. I particularly enjoyed the well-balanced mix of video content, theory, use cases an...
Doriane Groene,
Senior Sales Director EMEA
The videos were engaging, and it was valuable to have additional resources, including articles and videos, to extend learning further. I also liked that the modules were released week by week, which p...
Sophie Braggins
General Manager Business Operation
The pace of learning was exactly what I was looking for. The subject matter was well thought out, and the delivery format was consistent yet diverse and engaging. The assignments were a good challenge...
Timothy Arkell,
Software Engineer
The capstone project is an excellent approach for embedding learning and making it directly relevant to the organisational context. This is the second programme I have completed with Imperial, and bot...
Richard Angrave CMgr FCMI,
Transformation Director
The format of the course worked extremely well for an online programme. I liked the mix of bite-sized videos, mini capstones and office hour briefings. The greatest value for me came from the practica...
Frederick Watson,
Director
The content was engaging and highly usable. While there were many videos, they were informative and well structured. The use of the chatbot to work through the mini capstones was also very helpful, an...
Stephen Vaz,
Director
The best part of this programme was its practical, real-world approach to AI implementation across various business functions. Each module built upon the last, providing a structured framework for ide...
Larry Carrel,
Volleyball Department Manager
Example image of certificate that will be awarded once you successfully complete the programme

Certificate

Upon completion of the programme, participants will be awarded a verified digital certificate by Imperial Executive Education.

Note: You will earn the Associate Alumni status upon successful completion of the programme. Visit the Associate Alumni page to find out more.

Receive an executive certificate with this learning journey

Executive Certificate in AI and Digital Transformation

Programme overview Why this learning journey? Programme feeFaculty Certificates

FAQs

How do I know if this programme is right for me?

After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, please email learner.success@emeritus.org, and a dedicated programme adviser will follow up with you very shortly.

Are there any prerequisites for this programme?

Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.

What are the requirements to earn a certificate?

This is a graded programme. You will be required to complete a combination of individual assignments, quizzes, and a final project. Each component carries a certain number of points and a cumulative score of 75% is required to pass and obtain your professional certificate.

Will I be guaranteed a job upon completion of the programme?

The primary objective of this programme is to give you the skills you need to be prepared for a job in this field. While eligible participants will receive career coaching and support and may receive introductions to our hiring partners, job placement is not guaranteed.

How much time will I be expected to devote to this programme?

Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.

How will I spend my time in this programme?

You will divide your learning time between viewing recorded coding demos, video lectures, contributing to class discussions, completing assignments, projects, and knowledge checks, and attending optional live sessions with industry experts and programme leaders.

How is the programme administered? Can the programme be accessed anytime?

The programme is accessed through the custom learning portal. This portal will give you access to all programme-related content such as video lectures, assignments, and discussions. Live office hours will be conducted using a webinar tool. The video lectures and assignments are accessible weekly throughout the programme. In the event you miss a live session, a recording will be made available.

Do I need to attend live sessions every week?

Faculty video lectures are recorded, allowing you to watch these on your own schedule. However, participation in optional live sessions and discussion boards is highly encouraged. Live sessions will give you the opportunity to draw on the coding experience of our industry-experienced course leaders to answer your questions and help reach your learning goals. The discussion boards are also an integral part of the learning experience, giving you and your peers the opportunity to learn together, along with guidance from the moderators.

Can I download the programme videos?

You can download video transcripts, assignment templates, readings, etc. However, the video lectures are only available for streaming and require an internet connection.

How do I interact with other programme participants?

You can communicate with other participants through our learning platform. You will be able to form groups based on your interests and location. A direct messaging feature is also available through the platform.

What is it like to learn online with the learning collaborator, Emeritus?

More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded. All the contents of the programme would be made available to students at the commencement of the programme. However, to ensure the programme delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner the cost of which is already included in the overall programme fee. A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.

What are the requirements to earn the certificate?

Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life. This programme is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific programme requirements.

What type of certificate will I receive?

Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.

Can I get the hard copy of the certificate?

No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms, including LinkedIn, Facebook and X.

Do I receive alumni status after completing this programme?

No, there is no alumni status granted for this programme. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the programme brochure.

How long will I have access to the learning materials?

You will have access to the learning platform and all programme materials (videos excluded) for one full year following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

What equipment is needed or the technical requirements for this programme?

To successfully complete this programme online, you must have access to a device meeting the minimum requirements, found here. In addition, Microsoft Office or similar product and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts in all programmes. Please check the learning platform on the first day of class.

Do I need to be online to access the programme content?

Yes, the learning platform is accessed via the internet and video content is not available for download. You can download files of video transcripts, assignment templates, readings, etc. Video lectures must be streamed via the internet and webinars and small group sessions will require an internet connection.

What is the programme fee for the programme and what forms of payment do you accept?

  • The programme fee is shown at the top of this page.

  • Flexible payment options, group enrolment benefits and referral benefits are available.

  • Tuition assistance may be available for participants who qualify. Please contact your programme advisor to discuss.

What if I don’t have a credit card – is there another mode of payment accepted?

Yes, you can do the bank remittance via wire transfer. Please contact your programme advisor for more details.

Is there an option to make flexible payments for this programme?

Yes. Flexible payment options are available for this programme. We partner with loan partners to offer you flexible and transparent loan options. More information about loan financing is available here. Installment payments are also available—you can find the options here.

Does the programme fee include taxes? Are there any additional fees?

Yes, the programme fee is inclusive of any taxes with the exception of GST for Singapore residents.

Who will be collecting the payment for the programme?

Emeritus collects all programme payments, provides learner enrollment and programme support, and manages learning platform services.

Are there any restrictions on the types of funding that can be used to pay for the programme?

Programme fees for Emeritus programmes with Imperial Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008 or similar types of military education funding benefits or (b) Title IV financial aid funds.

What is the programme refund and deferral policy?

For the programme refund and deferral policy, please click the link here.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Programme Advisers or call us at +44 208 629 1765 (UK) / +1 315 509 2976 (US) / +65 3138 2451 (SG)

Flexible payment options available.

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