Professional Certificate in Digital Marketing
Drive growth with AI-powered digital marketing
The rapidly evolving digital ecosystem has revolutionised online consumer behaviour, prompting marketers to leverage new technologies. As a result, digital marketing has become essential for effectively targeting audiences, influencing purchasing decisions and driving growth. To stay relevant and competitive, it’s imperative to adapt to new digital marketing tools and strategies that are pertinent now and adaptable to future needs.
The Professional Certificate in Digital Marketing is an immersive and interactive 21-week online programme from Imperial Executive Education that allows you to deep dive into modern digital marketing skills and competencies, including the hands-on use of cutting-edge tools, artificial intelligence (AI)-driven digital marketing strategies and sentiment analysis techniques. Designed to bolster marketing impact across various platforms, this programme facilitates enhanced career progression in today's diverse digital landscape. Successful completion of the programme earns associate alumni status, providing you with access to the dynamic Imperial Executive Education community.
95%
80%
Who is this programme for?
The Professional Certificate in Digital Marketing is suitable for:
Early- to mid-career marketing professionals in diverse roles, including marketing management, digital marketing, brand management, content creation, social media, analytics, communications and product marketing, who are seeking to develop a comprehensive understanding of digital marketing to accelerate their career
Jobseekers and career switchers looking to make a formal switch into digital marketing
Consultants aiming to strengthen their knowledge of digital marketing tools and strategies as a way to develop better solutions for their clients – titles may include principal consultant, digital marketing consultant, marketing consultant and digital strategy consultant
Business owners in pursuit of digital tools and frameworks that they can add to their existing marketing efforts to enhance their results
Participant testimonials
Programme highlights
Gain an in-depth perspective on the digital marketing tactics needed to succeed in this field.
Discover how emerging analytics, tools and technologies can be leveraged to gauge consumer behaviour.
Build comprehensive road maps for your clients to support their digital marketing efforts.
Understand customer-segmentation strategies and devise ways to improve customer experience.
Gain insights on the latest AI developments and how these relate to digital marketing.
Stay up to date with the latest developments in the continually evolving field of digital marketing.
Introduce and lead digital marketing initiatives within your own organisation.
Access expert-led mentorship sessions to gain real-world insights, portfolio strategies and networking skills.
Gain hands-on learning experience through playbook activities and a capstone project using the SOSTAC® framework.
Capstone project
Conclude your learning journey with a capstone project that combines the programme’s core concepts into a fully integrated digital marketing strategy. Using the globally recognised SOSTAC framework, you will identify key opportunities through situational analysis, set measurable objectives and define strategies and tactics to achieve them. By the end of the capstone project, you will be able to:
Create a market-ready digital strategy aligned with real business objectives.
Integrate SEO, content, email, social, AI and analytics into a cohesive plan.
Develop a portfolio-ready deliverable to showcase to employers or stakeholders.
Lead digital initiatives with strategic vision and measurable key performance indicators.
Case studies
Case studies and industry examples featured in the programme will help you better understand customer behaviour and the use of analytics in customer segmentation and targeting.
Starbucks
Learn how the world’s largest coffeehouse chain gauges customer behaviour through psychographic and job-related segmentation.
Airbnb
Analyse how the online marketplace for lodging and vacation rentals uses the statistical programming tool R to generate product insights, interpret experiments and build predictive models.
Old Spice
Discover how P&G rekindled consumer interest in Old Spice through distinct, non-traditional marketing approaches with the 'Smell Like a Man' (SLAM) campaign.
Target
Understand how the retail giant’s powerful targeted marketing campaign backfired when a customer found out his teenage daughter was pregnant. Evaluate the pros and cons and the need to exercise caution while deploying marketing techniques.
Professional Certificate in Digital Marketing with Imperial Executive Education
Imperial Executive Education's in-depth, hands-on curriculum equips you with valuable expertise in digital marketing tools, practical AI strategies and critical thinking for strategic decision-making. A blend of distinguished faculty, industry professionals and a global network enriches the experience, solidifying the programme's transformative impact on your career in digital marketing.
Programme faculty
Programme Director, Imperial College Business School
Andreas Eisingerich is a Professor of Marketing at Imperial College Business School and the Head of the Department of Analytics, Marketing and Operations. He holds a PhD and a...
Imperial College Business School
Daniel Rowles is a Lecturer at Imperial College Business School, the Chief Executive Officer of TargetInternet.com and Director of the Imperial Digital Transformation Strategy...
Imperial College Business School
Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School. He received his PhD in Business Administration and Quantitative Methods with a majo...
Imperial College Business School
Omar Merlo is an Academic Director and Assistant Professor in Marketing at Imperial College Business School. Previously he was Lecturer in Marketing at the University of Cambr...
Career preparation and guidance
Becoming an effective digital marketer requires a dynamic mix of domain knowledge and impactful communication skills. This programme will guide you in developing a career path in digital marketing by assisting you in crafting your elevator pitch and sharpening your interview skills. These services are provided by Emeritus, our learning collaborator for this programme. The support team includes programme leaders and career coaches who will help you to reach your learning goals and guide you through your job search. The primary goal is to help you with the skills needed to be prepared for a career in the digital marketing field. However, we do not guarantee job placement.
Emeritus provides assistance with the following career-preparation services:
Writing noteworthy resumes and cover letters
Creating effective LinkedIn profiles
Navigating your job search
Preparing for interviews
Crafting your elevator pitch
Negotiating salary
Exercises focused on launching a career in digital marketing include:
Job search and interviewing for digital marketing positions
Building your personal brand and promoting your skills
Communicating digital marketing concepts through a capstone project
Note: Learners will have access to up to 3 individualised career coaching sessions as an integral part of the programme. Additional sessions may be requested based on demonstrated progress and alignment with the learner’s professional goals.
Certificate
Upon successful completion of the programme, participants will receive a verified digital certificate of completion from Imperial Executive Education.
Note: You will earn the Associate Alumni status upon successful completion of the programme. Visit the Associate Alumni page to find out more.
FAQs
How do I know if this programme is right for me?
After reviewing the information on the programme landing page, we recommend you submit the short form above to gain access to the programme brochure, which includes more in-depth information. If you still have questions on whether this programme is a good fit for you, please email learner.success@emeritus.org, and a dedicated programme adviser will follow up with you very shortly.
Are there any prerequisites for this programme?
Some programmes do have prerequisites, particularly the more technical ones. This information will be noted on the programme landing page, as well as in the programme brochure. If you are uncertain about programme prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.
What are the requirements to earn a certificate?
This is a graded programme. You will be required to complete a combination of individual assignments, quizzes and a final project. Each component carries a certain number of points, and a cumulative score of 75 per cent is required to pass and obtain your professional certificate.
Will I be guaranteed a job upon completion of the programme?
The primary objective of this programme is to give you the skills you need to be prepared for a job in this field. While eligible participants will receive career coaching and support and may receive introductions to our hiring partners, job placement is not guaranteed.
How much time will I be expected to devote to this programme?
Each programme includes an estimated learner effort per week. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page.
How will I spend my time in this programme?
You will divide your learning time between viewing recorded coding demos and video lectures, contributing to class discussions, completing assignments, projects and knowledge checks and attending optional live sessions with industry experts and programme leaders.
How is the programme administered? Can the programme be accessed anytime?
The programme is accessed through the custom learning portal. This portal will give you access to all programme-related content such as video lectures, assignments and discussions. Live office hours will be conducted using a webinar tool. The video lectures and assignments are accessible weekly throughout the programme. In the event you miss a live session, a recording will be made available.
Do I need to attend live sessions every week?
Faculty video lectures are recorded, allowing you to watch these on your own schedule. However, participation in optional live sessions and discussion boards is highly encouraged. Live sessions will give you the opportunity to draw on the coding experience of our industry-experienced programme leaders to answer your questions and help reach your learning goals. The discussion boards are also an integral part of the learning experience, giving you and your peers the opportunity to learn together, along with guidance from the moderators.
Can I download the programme videos?
You can download video transcripts, assignment templates, readings etc. However, the video lectures are only available for streaming and require an internet connection.
How do I interact with other programme participants?
You can communicate with other participants through our learning platform. You will be able to form groups based on your interests and location. A direct messaging feature is also available through the platform.
What is it like to learn online with the learning collaborator, Emeritus?
More than 350,000 individuals across more than 80 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 per cent of the respondents of a recent survey across all our programmes said that their learning outcomes were met or exceeded. All the contents of the programme will be made available to students at the commencement of the course. However, to ensure the programme delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the programme in a cohort-based manner, the cost of which is already included in the overall programme fee. A dedicated programme support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues or anything else that may affect your learning experience.
What are the requirements to earn the certificate?
Each programme includes an estimated learner effort per week, so you can gauge what will be required before you enrol. This is referenced at the top of the programme landing page under the Duration section, as well as in the programme brochure, which you can obtain by submitting the short form at the top of this web page. All programmes are designed to fit into your working life. This programme is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programmes include a final project submission or other assignments to obtain passing status. This information will be noted in the programme brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific programme requirements.
What type of certificate will I receive?
Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools or potential employers. You can use it on your cover letter, resume and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the programme, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook and Twitter.
Do I receive alumni status after completing this programme?
No, there is no alumni status granted for this programme. In some cases, there are credits that count towards a higher level of certification. This information will be clearly noted in the programme brochure.
How long will I have access to the learning materials?
You will have access to the learning platform and all programme materials (videos excluded) for one full year following the programme start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment is needed, and what are technical requirements for this programme?
To successfully complete this programme online, you must have access to a device meeting the minimum requirements, found here. In addition, Microsoft Office or similar product and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files and transcripts in all programmes. Please check the learning platform on the first day of class.
Do I need to be online to access the programme content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. You can download files of video transcripts, assignment templates, readings etc. Video lectures must be streamed via the internet, and webinars and small group sessions will require an internet connection.
What is the programme fee for the programme, and what forms of payment do you accept?
The programme fee is shown at the top of this page.
Flexible payment options, group enrolment benefits and referral bonus are available.
Tuition assistance may be available for participants who qualify. Please contact your programme adviser to discuss.
What if I don’t have a credit card – is there another mode of payment accepted?
Yes, you can do the bank remittance via wire transfer. Please contact your programme adviser for more details.
Is there an option to make flexible payments for this programme?
Yes. Flexible payment options are available for this programme. Instalment payments are also available.
Does the programme fee include taxes? Are there any additional fees?
Yes, the programme fee is inclusive of any taxes with the exception of GST for Singapore residents.
Who will be collecting the payment for the programme?
Emeritus collects all programme payments, provides learner enrolment and programme support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the programme?
Programme fees for Emeritus programmes with Imperial Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008 or similar types of military education funding benefits or (b) Title IV financial aid funds.
What is the programme refund and deferral policy?
For the programme refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our programme advisers or call us at +44 114 697 4544 (UK) / +1 315 618 2562 (US) / +65 3129 8674 (SG).
Flexible payment options available.
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