The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
TBD
7 weeks, online
4-6 hours per week
Our participants tell us that taking this programme together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Search Engine and Content Marketing starting on TBD .
We’ve sent you an email with enrolment next steps. If you’re ready to enrol now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.The accelerated pace of change in the digital landscape demands a continuous re-evaluation of marketing strategies. With the online space becoming increasingly crowded, brands are finding it harder to break through the clutter and gain visibility. This requires them to place search engine marketing at the heart of their digital marketing initiatives to optimise content and maximise returns on investment.
Search Engine and Content Marketing is a hands-on, interactive, seven-week online programme from Imperial College Business School Executive Education that equips participants with the essential knowledge and in-demand skills needed to excel in search engine marketing strategies. With a focus on practical learning and industry-valued insights, the programme guides learners through the latest developments, trends and techniques in the field, including search engine optimisation strategies, paid search tactics and content marketing concepts.
The programme is suitable for:
This programme will enable you to:
E-commerce sessions generated through search traffic
Share of media-driven revenues for retailers in Europe delivered by paid search
Marketers who claim improving organic presence and search engine optimisation are their top inbound marketing priorities
Get an overview of the programme content and the learning platform. Meet fellow participants and prepare for the programme ahead.
Gain an introduction to paid search and understand where the techniques fit in the user journey. Explore strategies for setting up effective paid-search campaigns and design and manage your own search campaigns.
Explore methods to improve search rankings for specific pieces of content and individual organisations. Learn to apply different optimisation strategies and measurement tools, including search engine optimisation reports.
Understand the power of content in influencing the user journey. Learn to create relevant and engaging content for your audience and to repurpose it for different personas and situations.
Get an overview of the programme content and the learning platform. Meet fellow participants and prepare for the programme ahead.
Explore methods to improve search rankings for specific pieces of content and individual organisations. Learn to apply different optimisation strategies and measurement tools, including search engine optimisation reports.
Gain an introduction to paid search and understand where the techniques fit in the user journey. Explore strategies for setting up effective paid-search campaigns and design and manage your own search campaigns.
Understand the power of content in influencing the user journey. Learn to create relevant and engaging content for your audience and to repurpose it for different personas and situations.
Daniel Rowles
Imperial College Business School
Daniel Rowles is a Lecturer at Imperial College Business School, the Chief Executive Officer of TargetInternet.com and Director of the Imperial Digital Transformation Strategy Programme. He is also a Course Director at The Chartered Institute of Marketing and a certified trainer for the Squared Online Digital Marketing Course developed with Google and powered by Avado. Rowles has over 20 years of experience in digital marketing, working both on the client side and within the agency environment.
At Imperial College Business School, we create people-centric learning experiences. From conception through to delivery, we are guided by the principle that learning is a creative, personal and above all, human process. Our high quality, crafted learning environments are highly interactive, community-orientated and actively tutored. Our programmes offer an engaging experience designed to facilitate natural learning behaviours.
RealNo compromises. Our online programmes offer the absolute equivalent of our campus-based programmes. They adopt the same rigorous academic standards, are delivered via our world-leading faculty and offer a comparable high-touch approach to the classroom experience.
Upon successful completion of the programme, participants will receive a verified digital certificate of completion from Imperial College Business School Executive Education.
Take your partnership with Imperial College Business School to the next level by becoming an associate alumnus. Complete the programme to claim your Associate Alumni status and join our active community.
Download Brochure